MAM
Star Plus regains its number one spot in Week 44: TAM Ratings
MUMBAI: The Badshah of Bollywood lifted Zee TV to the number one mark last week but it seems the magic that Chennai Express created for the channel lost its sheen very soon as it is back to its usual spot — number three — in the Week 44 of TAM ratings.
Star Plus is again leading the chart with 486,066 GVTs (492,849); while Colors at number two is the highest gainer with 463,778 GVTs (423,584). Zee TV, which is back to its usual slot, garnered 434,987 GVTs as compared to 505,442 GVTs last week. Sab is at number four with 337,099 GVTs (331,674) followed by Life OK with 323,897 GVTs (334,635). Sony maintains its sixth position with 299,964 GVTs (281,638). Sahara One continues to be at the bottom with 31,647 GVTs (36,323).
The number one channel this week, Star Plus witnessed few changes as the ratings of its show, Pyar Ka Dard Hai notched up this time. It generated 7,752 TVTs compared to 7,178 last week. Star’s popular show, Diya aur Baati Hum scored 10,155 TVTs (10,367), Yeh Rishta Kya Kehlata Hai registered 6,986 TVTs (7,347), Saathiya too witnessed a slight rise and registered 7,509 TVTs (7,474), while the epic series, Mahabharat witnessed a drop and rated 5,041 TVTs (5,530). Saraswati Chandra seems to be at a stable position with 5,111 TVTs (5,170).
There are few surprises for the second in the rank, Colors’ as well. Its longest running fiction series, Balika Vadhu saw a drop in its ratings and generated 7,080 TVTs (7,735), Madhubala – Ek Ishq Ek Junoon scored 4,441 TVTs (4,305). Uttaran fared well and took its tally to 4,299 TVTs (3,722). Even the popular, Comedy Nights with Kapil witnessed a huge rise with 6,631 TVTs (5,250). The much hyped adaptation of the international 24 starring Anil Kapoor witnessed a drop and registered 2,755 TVTs (3,050). And the celebrity reality show, Bigg Boss seems to be riding high with all the cat-fights and controversies going on in the house. The show’s ratings witnessed a decent raise. It registered 5,024 TVTs compared to 4,587 last week.
Zee TV that came down to its third spot after creating a furor last week too saw a major rise in its fictional offering Qubool Hai. The show scored 5,625 TVTs (4,998). Pavitra Rishta generated 4,235 TVTs (4,419). The ratings of Sapne Suhane Ladakpan Ke also improved with 5,152 TVTs (4,843). Period drama Jodha Akbar noted 8,101 TVTs (8,299), while drama series, Do Dil Bandhe Ek Dori Se registered 4,870 TVTs (4,412). The recently launched sitcom Bh se Bhade generated 2,139 TVTs (2,856). Zee TV’s popular dance reality show Dance India Dance – 4 doesn’t seem to be working wonders for the channel as its score dropped drastically to 3,854 TVTs (6,075) on Saturday, but it picked up again on Sunday with 6519 TVTs.
Fourth placed, Sab’s fiction show, Taarak Mehta Ka Ooltah Chashmah continues to lead among all its other shows with 7,637 TVTs (8,161). Chidiya Ghar saw a drop and generated 3,645 TVTs (3,852). Lapataganj generated 2,354 TVTs (2,217) and Baalveer registered 2,391 TVTs (2,904). The channel aired a special Diwali show Sab ki Diwali Mela on 1 November generating 4,064 TVTs. It was a roller-coaster ride for other fiction shows as well.
Life OK on number five continues to lead with its mythological series Mahadev. The show seems to be a favourite among the viewers as it scored 4,183 TVTs (3,759). Do Dil Ek Jaan generated at 1,526 TVTs (1,719), while crime-based Savdhan India rated 2,509 TVTs (2,577). Shapath generated 3,172 TVTs (3,699) and Ek Boond Ishq registered 2,620 TVTs (2,749). Reality series The Bachelorette India managed to stay stable with 2,073 TVTs (2,052).
Sony, which is at number six, witnessed a drop in ratings — 4,317 TVTs (5,009) — for its longest running crime series CID. Crime Patrol managed to register 3,818 TVTs (3,947). The channel’s historical show Maharana Pratap managed remained at a stable position with 2,771 TVTs (2,772), while quiz show KBC witnessed a drop and garnered just 2,436 TVTs (3,570). The channel premiered the biggest blockbuster of the year Yeh Jawani hai Deewani on 27 October and scored 6,995 TVTs. Other fiction shows either held on to their viewership or dipped marginally during the week.
In the movie channel genre, Zee Cinema reported 210,728 GVTs (195,223); Star Gold witnessed a fall and registered 175,245 GVTs (190,414) and Movies OK scored 120,183 GVTs (124,887). On the other hand, &pictures garnered 57,589 GVTs (67,725), Zee Anmol registered 50,827 GVTs (52,731) and Max scored 182,588 GVTs (198,492).
While there has been some major shake-up in the last two weeks, let’s see what’s in store for the channels in the coming weeks.
Brands
Perfetti Van Melle names BWO as Chupa Chups licensing partner in India
Partnership expands iconic confectionery brand into lifestyle categories
MUMBAI: Perfetti Van Melle has appointed Black White Orange Brands Pvt. Ltd. as the official licensing agent for its iconic Chupa Chups in India, marking a push to extend the brand beyond sweets into lifestyle categories.
Under the agreement, Black White Orange will develop and manage the licensing programme across segments such as apparel, accessories, home goods, personal care and back-to-school products. The move signals a broader strategy to tap into India’s growing appetite for brand-led consumer products.
Known for its colourful identity and instantly recognisable logo created by Salvador Dalí, Chupa Chups has evolved into a global pop-culture icon. The India licensing programme aims to translate that playful appeal into products tailored for local consumers.
Perfetti Van Melle area licensing manager Anna Amat said the partnership would help unlock opportunities beyond confectionery, adding that the company sees strong potential for the brand’s expansion in India.
Black White Orange Brands Pvt. Ltd. co-founder and COO Mitali Desai noted that the focus will be on building a visually distinctive and design-led licensing portfolio that reflects the brand’s playful identity.
With India’s retail landscape evolving rapidly, the partnership is expected to drive collaborations with manufacturers and retailers across fashion, lifestyle and gifting segments. Product rollouts are likely to begin in phases through key distribution channels.
As global brands look to deepen their footprint in India, Chupa Chups’ move from candy counters to lifestyle shelves could add a fresh pop of colour to the market.
