Ad Campaigns
Star India’s ‘Mauka’ mania inspires creative videos
India qualified to the semi-finals of ICC Cricket World Cup 2015 in sublime fashion. In the semi-final, India will face host nation Australia and pundits predict an evenly poised match.
The voyage of team India in this edition of ICC Cricket World Cup was well complimented by Star India’s creative innovation ‘Mauka’ and as India readies itself for the important bout against the Kangaroos, Indiantelevision.com lists various ‘Mauka’ moments that brought smile to thousands of faces.
As is the trend nowadays, after every India match Star launches a ‘Mauka’ video, the world also partakes in the Mauka Mania and creates a piece of its own. We take this opportunity to scan through the non Star India ‘Mauka’ videos made during the course of the tournament.
Take a look:
Bangladesh indeed is flying high as they stunned England to secure their berth in the quarter finals of ICC World Cup 2015. But their opponent in the quarter final was none other than the defending champions: India, who is so far undisputed in the tournament.
The video features a giant monster decimating representatives of nations, which Bangladesh has defeated so far in the championship while the Indian astronaut hides himself to escape the demolition. The humorous piece with Rise of Tigers slogan depicts Bangladesh’s emergence in the tournament.
This video shows an India supporter witnessing disappointing moments during the India VS Bangladesh match in 2007 World Cup with crackers in his hand, which India had lost.
The renowned online netwrok “The Viral Fever” came up with its version of the ‘Mauka’ video.
The video was launched before India Vs West Indies match. It depicts India’s formidable performance and claims “Is Baar Sab Ki Phodenge,” which implies that in this World Cup, team India will spoil every opponent’s celebration.
This video from ITV 2.0 Productions goes beneath the boughs to depict a different scenario. It showcases circumstances where India lost all of its group matches and the opponents are participating in a joint celebration. But unfortunately for them the celebration turns out to be a flop show because the crackers were too bad to burst, and while they anxiously try to find what is wrong with the fireworks, they discover they are a low quality China made products. In the next scene, the video shows PM Narendra Modi cracking a deal with his Chinese counterpart. The moral of the video is that while the entire world planned and plotted against India, India refuses to hold back and keeps prospering.
The same group came up with another one of a kind, all girl ‘Mauka’ piece, right before the India Vs Bangladesh match. The video shows how every team that has qualified for the quarter finals is pampering Bangladesh. The moral of the video is that if Bangladesh knocks India out of the tournament, then other teams will escape the demolition India has been offering so far to opponents.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
