Ad Campaigns
Star India’s ‘Mauka’ mania inspires creative videos
India qualified to the semi-finals of ICC Cricket World Cup 2015 in sublime fashion. In the semi-final, India will face host nation Australia and pundits predict an evenly poised match.
The voyage of team India in this edition of ICC Cricket World Cup was well complimented by Star India’s creative innovation ‘Mauka’ and as India readies itself for the important bout against the Kangaroos, Indiantelevision.com lists various ‘Mauka’ moments that brought smile to thousands of faces.
As is the trend nowadays, after every India match Star launches a ‘Mauka’ video, the world also partakes in the Mauka Mania and creates a piece of its own. We take this opportunity to scan through the non Star India ‘Mauka’ videos made during the course of the tournament.
Take a look:
Bangladesh indeed is flying high as they stunned England to secure their berth in the quarter finals of ICC World Cup 2015. But their opponent in the quarter final was none other than the defending champions: India, who is so far undisputed in the tournament.
The video features a giant monster decimating representatives of nations, which Bangladesh has defeated so far in the championship while the Indian astronaut hides himself to escape the demolition. The humorous piece with Rise of Tigers slogan depicts Bangladesh’s emergence in the tournament.
This video shows an India supporter witnessing disappointing moments during the India VS Bangladesh match in 2007 World Cup with crackers in his hand, which India had lost.
The renowned online netwrok “The Viral Fever” came up with its version of the ‘Mauka’ video.
The video was launched before India Vs West Indies match. It depicts India’s formidable performance and claims “Is Baar Sab Ki Phodenge,” which implies that in this World Cup, team India will spoil every opponent’s celebration.
This video from ITV 2.0 Productions goes beneath the boughs to depict a different scenario. It showcases circumstances where India lost all of its group matches and the opponents are participating in a joint celebration. But unfortunately for them the celebration turns out to be a flop show because the crackers were too bad to burst, and while they anxiously try to find what is wrong with the fireworks, they discover they are a low quality China made products. In the next scene, the video shows PM Narendra Modi cracking a deal with his Chinese counterpart. The moral of the video is that while the entire world planned and plotted against India, India refuses to hold back and keeps prospering.
The same group came up with another one of a kind, all girl ‘Mauka’ piece, right before the India Vs Bangladesh match. The video shows how every team that has qualified for the quarter finals is pampering Bangladesh. The moral of the video is that if Bangladesh knocks India out of the tournament, then other teams will escape the demolition India has been offering so far to opponents.
Ad Campaigns
Amazon Ads maps 2026 as AI and streaming rewrite ad playbooks
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.






