MAM
Staqu announces its collaboration with Raymond
Mumbai: Staqu, an AI implementation enabler, announced its collaboration with Raymond, a fashion and lifestyle industry. Together, they aim to revolutionise Raymond’s offline retail stores by integrating JARVIS into their existing CCTV systems, making them more intelligent and insightful. By leveraging Staqu’s cutting-edge JARVIS solution, Raymond will equip its extensive network of 1400 stores across India with advanced video analytics capabilities.
Raymond has taken a significant leap forward by integrating JARVIS to enhance customer engagement and provide a seamless shopping experience. This cutting-edge technology analyzes customer purchasing patterns, conducts demographic analyses, counts unique visitors, monitors section-wise occupancy, identifies abandoned footfall, and offers counter assistance.
Commenting on the partnership, Staqu co-founder and CEO Atul Rai said, “We believe in innovating and utilizing our technological prowess in AI and Deep Tech to improve the shopping journey of customers. We are proud to partner with Raymond, a brand synonymous with quality and innovation. Our AI platform, JARVIS, is designed to enhance the customer experience, and we are confident it will provide immense value to Raymond’s drive overall business growth with this collaboration, we hope to set a new benchmark in the retail industry.”
He further added, “The e-commerce market has long provided businesses with customer insights that offline stores lacked. However, with JARVIS, offline stores can now collect and analyze customer data to make informed decisions. JARVIS provides real-time customer insights, allowing businesses to optimize stores and store-oriented marketing campaigns.”
Key benefits of Jarvis AI video analytics at Raymond stores
. Analysis of total footfall.
. Analyzes customer demographics.
. Linking footfall with sales for analysis of conversion rates.
. Analyzing peak store times to offer insights into the effectiveness of promotions and layouts.
. Provide aggregate store-level data for measuring performance.
. Analyze store occupancy by section to understand performance in different areas.
. Ensures safety compliance
. Identifies customers leaving without purchasing
. Sends alerts for store opening and closing times.
. Enhances customer service quality with real-time insights and alerts
Raymond CTO Ravi Hudda expressed his enthusiasm, “Our association with Staqu to deploy JARVIS has elevated our retail experience manifold and set a new benchmark for leveraging AI in the fashion industry. With this platform, we are not only embracing the power of AI but also ushering in a new era of customer experiences across our vast network of stores.”
Jarvis boasts advanced video analytics, enabling Raymond to analyze demographics, customer journeys, and conversion rates in real-time, turning data into actionable insights.
The platform’s plug-and-play nature makes it convenient to integrate into existing CCTV camera installations. Raymond’s stores across the country have onboarded JARVIS using an in-house technique that utilizes Private IP rather than RTSP from Public IP. The Jarvis dashboard provides insights at both the individual store level and aggregate levels.
Jarvis ensures safety and data analytics through seamless technology. Its plug-and-play capability only requires a stable internet connection. JARVIS analyzes video data coming from CCTV, offering comprehensive insights. Staqu sets itself apart by combining video management software and video analytics into a single platform, enhancing efficiency beyond other solutions. Unlike other market players that only facilitate post-event analysis or day-by-day reporting, Staqu ensures a continuous flow of communication and enhanced safety.
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Havas Media Network India names Archana Aggarwal chief growth officer
The appointment comes as the network accelerates its integrated, data-led push across one of its top ten global markets.
MUMBAI: Havas Media Network India is moving fast, and it wants someone who can move faster.
The network has appointed Archana Aggarwal as chief growth officer, tasking her with driving the new business agenda and deepening client partnerships across Havas Media, PivotRoots, Havas Play and Arena Media. Based in Gurugram, she will report to Mohit Joshi, chief executive of Havas Media Network India.
Aggarwal arrives with more than two decades of media and marketing experience, most recently as vice-president of media at Airtel, where she led integrated media strategies tied to shifting consumer behaviour and business outcomes. Before that, she worked across some of the world’s most demanding marketing accounts, including P&G, Unilever, L’Oréal, Coca-Cola, the Diamond Trading Corporation and Airtel, spanning FMCG, telecom and the broader marketing ecosystem. She is noted for her command of emerging platforms, including connected TV, AI and the metaverse.
Rana Barua, group chief executive of Havas India, South-East Asia and North Asia, framed the hire as timely. “India continues to be a critical market for Havas globally and is among our top ten markets worldwide,” he said, noting strong momentum across the network’s integrated model and growing client partnerships. “Archana’s appointment comes at a pivotal time as we continue to scale our capabilities and accelerate growth.”
Joshi was equally direct. “Her deep understanding of consumer behaviour and proven ability to translate insights into business outcomes will be instrumental as we continue to scale our integrated, data-led capabilities across agencies,” he said.
Havas Media Network India currently serves more than 100 clients and employs over 1,000 professionals across Gurugram, Mumbai and Bengaluru. The network’s growth engine runs on Converged.AI, its proprietary operating system that brings together data, technology and human insight under the global vision of “Growth Powered by Desire.”
Aggarwal, for her part, called the opportunity compelling. “The chance to drive growth across a diverse and integrated ecosystem is exciting,” she said. “I look forward to working with the teams to deliver meaningful impact for clients.”
In a market where media fragmentation is accelerating and clients are demanding cleaner proof of return, Havas has hired someone who has sat on both sides of the table. That, in itself, is a statement of intent.
