MAM
Raymond Lifestyle unveils ‘Homecoming’ in ‘The Complete Man’ series
New ad film celebrates modern fatherhood with emotional presence, rolls out on OTT, cinemas and OOH.
MUMBAI: Raymond just reminded every dad that the real suit of armour isn’t wool, it’s choosing family over the next email ping. Raymond Lifestyle has launched the latest chapter in its iconic “The Complete Man” campaign with a heartfelt ad film titled “Homecoming”, spotlighting the shift from the always-busy provider to an emotionally present, empathetic father. The creative captures a man returning home after a long day, still tethered to work, but making one decisive choice: he disconnects, steps away from his phone, and dives wholeheartedly into his children’s game spreading warmth and cheer that money can’t buy.
The film gently reframes modern masculinity, showing that true completeness lies not just in professional success but in knowing when to pause and for whom. It taps into the quiet luxury of time in an era of endless notifications and shrinking attention spans.
The campaign debuts during the final 10 matches of the T20 World Cup on JioHotstar, capturing peak national viewership, before transitioning to a massive theatrical rollout across 1,300 plus cinema screens nationwide. The push is timed with anticipated blockbuster releases Toxic (19 March) and Dhurandhar 2 (8 March), supported by high-frequency digital CTV ads and close to 100 outdoor sites for sustained visibility.
Raymond Lifestyle Ltd, CEO Satyaki Ghosh said, “In India, the notion of being a man is undergoing a profound shift and ‘The Complete Man’ campaigns have always held a mirror to the changing norms within society. Our latest ad film is an ode to simple gestures that showcase the affectionate dimension of his personality.”
In a world racing against notifications, Raymond’s latest creative quietly asks, when the day ends, who really wins the inbox or the people waiting at home? With warmth, humour and emotional precision, “Homecoming” answers that question in a way that lingers long after the credits roll.
MAM
Time brings TIME100 Next franchise to India with Reliance
List to spotlight 100 emerging leaders, gala set for December 2026 in Mumbai.
MUMBAI: It’s about time India’s next wave got a global spotlight and now, it’s on the list. New York-headquartered Time is expanding its TIME100 Next franchise to India, partnering with Reliance Industries Limited to launch TIME100 Next India, its first international extension of the rising leaders platform. The announcement was made at the Time100 Gala in New York by Jessica Sibley and Nita Mukesh Ambani, signalling a strategic push to tap into India’s growing influence across sectors.
The India edition will recognise 100 emerging leaders from the country and the global Indian diaspora, spanning business, science, sports, arts and social impact. The list will be curated by Time’s editorial team and published online, continuing the franchise’s focus on identifying individuals shaping the future.
The initiative will culminate in a gala event scheduled for December 2026 at the Nita Mukesh Ambani Cultural Centre, anchoring the platform within India’s cultural and business ecosystem.
TIME’s broader Time100 franchise has steadily expanded its global footprint since 2021 through events and impact-led initiatives. Executives noted that India’s growing pool of influential voices and innovators made it a natural next step for the platform’s international ambitions.
For Reliance, the partnership aligns with its broader push to support emerging talent and ideas on a global stage. For Time, it marks a timely bet on India not just as a market, but as a talent engine shaping the next chapter of global leadership.
