Ad Campaigns
StanPlus launches a health-first digital campaign ahead of Diwali
Mumbai: To help people enjoy the long holiday season, StanPlus has launched a health-first digital campaign called “# TyoharKiTaiyari.” The campaign aims to drive awareness about the health hazards during the festive season and urges people to take care of their health as India gears up for a long festive season.
The campaign was conceptualised in-house by StanPlus’s marketing team and The23Watts, a public relations consulting firm. It will be amplified across all digital touchpoints for enhanced reach.
The campaign emphasises the concept of well-being and safety precautions that integrate with the festivities and togetherness.
“#TyoharKiTaiyari” is a content-driven and social-cause campaign that prepares citizens in the country for any health-related emergencies that may arise during the festive season.
StanPlus, along with its partner doctors and medical experts, is creating health advisories across pulmonary, cardiac, and anxiety readiness, three broad categories that witness an increase in cases during these times.
Sharing his thoughts on the campaign, StanPlus founder and chief executive officer Prabhdeep Singh said, “Various studies indicate a rise in cardiac, pulmonary, and anxiety-related medical emergencies around the festive season. A combination of a dip in temperatures, high pollution levels, and sedentary lifestyles impacts more people in the country and makes them vulnerable to health risks. As a medical emergency response platform, we want to raise awareness of precautionary measures around such issues so that people can enjoy the festive season without experiencing any emergencies. While India prepares for festivals across the country, we at StanPlus are prepared to ensure speed, reliability, and empathy in case of any medical emergency for people in need. But we hope this time, there will be festivities without us.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
