Connect with us

MAM

Stanley Retail hires luxury brand veteran Abhijeet Sonar as chief executive

Published

on

BENGALURU: Stanley Retail has found its growth driver. Abhijeet Sonar, who has spent nearly three decades turning around luxury brands and scaling premium businesses, takes over as chief executive of the furniture retailer, part of Stanley Lifestyles.

The hire signals intent. Stanley wants a bigger slice of India’s super-premium furniture market, and Sonar’s pedigree fits the brief. He led growth at Hansgrohe Group across India and SAARC, rescued Villeroy & Boch from the doldrums whilst expanding its showroom network, and pushed Audi’s luxury car business in Mumbai. Stints at Intercontinental Hotels and Jet Airways taught him what wealthy buyers want—and how to deliver it.

Sonar is blunt about his mandate. “My mission is to accelerate the growth of one of India’s most respected luxury brands and shape it into a world-class luxury house with global standards and ambition”.

Advertisement

His strategy hinges on three things: purpose, people and performance. The plan is to turn Stanley into what he calls a “future-ready luxury ecosystem”, back the teams across retail and manufacturing, and expand with an eye on the profit-and-loss account.

Sunil Suresh, founder of Stanley Lifestyles, thinks he has his man. “Abhijeet’s strategic clarity, global exposure and ability to build strong, profitable brands make him exceptionally suited to lead our next phase of growth”.

The message is clear: Stanley wants scale, but only if the margins hold. Sonar’s job is to make it happen—no excuses, no delays.

Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

MAM

G-Shock launches GA-2100CM series with camouflage design

New sand and grey variants priced at Rs 10,995 each in India.

Published

on

MUMBAI: Time just got a little more tactical and a lot more stylish. G-Shock has unveiled the GA-2100CM series, a fresh update to its popular GA-2100 line, bringing a camouflage twist to one of its most recognisable silhouettes. For the first time in the 2100 series, the watches feature G-Shock’s original camouflage pattern, subtly embedding the brand’s signature ‘G’ motif into the design. The move signals a shift towards more design-led storytelling, blending rugged functionality with fashion-forward detailing.

The new series introduces two colour variants sand (GA-2100CM-5A) and grey (GA-2100CM-8A) extending the model’s appeal across both streetwear and outdoor-inspired aesthetics. Built around the brand’s signature octagonal bezel and hybrid analogue-digital display, the watches retain a clean, modern look while adding layered visual depth.

Under the hood, the GA-2100CM continues to lean on performance. It features the Carbon Core Guard structure for durability, while maintaining a slim, lightweight profile suited for everyday wear. Functional elements include world time across 31 time zones, a 1/100-second stopwatch, countdown timer, LED light and 200-metre water resistance.

Advertisement

In line with evolving material choices, select components use bio-based resin, pointing to a gradual shift towards more sustainable design without compromising on toughness.

Priced at Rs 10,995, the GA-2100CM series is available across Casio India stores and online platforms.

As watch brands continue to balance utility with identity, G-Shock’s latest drop makes its intent clear, durability may be the legacy, but design is the new frontier.

Advertisement
Continue Reading

Advertisement News18
Advertisement
Advertisement
Advertisement
Advertisement Whtasapp
Advertisement Year Enders

Indian Television Dot Com Pvt Ltd

Signup for news and special offers!

Copyright © 2026 Indian Television Dot Com PVT LTD

This will close in 10 seconds