MAM
Stand out and be heard this festive season, with Spotify
The upcoming festive season is one of the busiest times for any marketer and planner in India. It will be a festive season that will be drastically different from previous years and any marketing campaign will have to stand out to work. This will be even more difficult for marketers who want to specifically reach out to Gen Zs and millennials and engage with them. And here is where Spotify can make all the difference.
Here’s a quick overview of why marketers should consider talking to their audience on Spotify, especially now. All these details and possibilities are also just an email away at spotify-advertising-india@spotify.com.
Spotify: The ‘new normal in media
On average, an Indian listener spends 2.5 hours per day on audio and 80 per cent of this time, they can’t be reached through visual media1. eMarketer reports that streaming music was the #1 activity that people adopted during the pandemic. And with the increasing adoption of connected devices, the portability of audio (car, watch, Smart TV, game console, home speakers) means that marketers have ways to reach their audience in key screenless moments when they otherwise could not.
As the world’s largest streaming service, Spotify sits at the centre of culture thanks to its ever-growing music catalogue, and a slate of owned and exclusive podcast content. The more our listeners stream, the more insights we derive from their listening behaviour – and this powers what we call our “Streaming Intelligence”. Streaming intelligence helps brands make their communication more relevant, engaging, and meaningful. For instance, 75 percent of Spotify listeners say they tend to remember those ads more which recognise their moment or setting2. Furthermore, this sensory combination extends your creative options, giving you the best of both worlds.
Spotify data shows that running both video and audio increases ad recall by 90 per cent and results in a 2.2x increase in brand awareness3. This means that a plan which includes only display or video advertising is missing out on valuable time and engagement with its intended audience. Spotify fans are creating and curating playlists for every mood and soundtracking every moment of their lives.
Spotify can help brands reach consumers when they are unavailable for other forms of advertising.
Now, that’s music to every marketer’s ears.
Comfort in the time of uncertainty
One reason this year’s festive season will be unlike any other is the fact that listeners are looking to reset their lives. Sample this: After delaying purchases in 2020, one in three Spotify users are looking at large, big-ticket purchases in a clear case of revenge shopping4. And this is a user base that is likely to spend 15 per cent more on what they want than any other cohort4.
With music emerging as the warm blanket of comfort in these unsettling and uncertain times, it is no surprise that users are turning to Spotify for festive content. Daily festive streams saw an increase of 63 per cent, and occasion and activity-based streams grew 155 per cent5. It’s going to be the same this year, perhaps even more so. With music being an integral part of the celebrations, and bringing friends and family together on Spotify, it’s one platform that marketers need to plug into ASAP.
Turn on, tune in
Spotify lets brands engage with their audience in moments that truly matter. This festive season, the key moments will be shopping, nostalgia, party, and cooking/dining with family. As friends and families start to come together after more than a year of physical distancing, familiar festive customs and traditions will return but in a way that’s unique. Listeners are in the mood for memories as much as living in the moment with activities such as festive cooking. A massive 441 per cent increase in user-generated cooking/dinner playlists bears this out while a growth of 290 per cent for nostalgia streams and 590 per cent for home (and homesick) playlists shows that listeners are turning to music to connect with memories of good times6.
It is in the moments like this – when people are inaccessible by other forms of media – that brands can truly reach out to their consumers and engage with them in ways that are only possible through Spotify.
A never-ending stream of ideas for brands
Spotify offers limitless possibilities for brands when it comes to connecting with their audiences. Want to sponsor the most-streamed festive playlists? Sure.
Want to deliver real-time audio ads while your targeted audience is listening to specific moods? You got it.
Want to turn your brand profile into a cookbook with every special recipe having its own unique playlist?
Want to create a special campaign with a unique digital experience that will truly drive your brand’s message home? Done!
Co-branded digital experiences around festive or shopping wishlists, multiple branded playlists crafted keeping into consideration the specific consumer personas and/or festive moods, creative audio to complement a brand’s in-store experience – the list of possibilities goes on and on.
So if you’re looking to add a sparkle to your media plan this festive season, choose Spotify. Write into spotify-advertising-india@spotify.com and let the festivities begin.
Click here to download Diwali ad solutions packages from Spotify Advertising.
SOURCES:
1 – Spotify First Party Data, global, based on daily content hours / daily active users, free users multiplatform, May 2019
2 – Key Moments Survey, Spotify Users A15-40, US, UK, DE, IT, SP, MX, BR, AU, October 2019
3 – Nielsen Brand Effect on Spotify, March 2020
4 – GWI, IN, Wave 5 – Outbreak Report 2021
5 – Spotify Internal Data, India, Diwali Q4. Sept Vs Oct vs Nov-Dec 2020
6 – Source: Spotify Internal Analytics, 1st October – 28th February 2021
(This is an Advertorial, published in association with Spotify)
Summer comes with intense sun exposure, sweat, and excess oil. The result is tanning, dullness, and uneven skin tone. Your skin may continue to appear tired if your routine stays the same. Therefore, a detan face wash is essential.
It can remove tan, cleanse thoroughly, and restore your natural glow when paired with a tan removal face mask, without over-drying your skin. Understanding how it works and why it matters will help you use it to get the desired results.
What Is a Detan Face Wash?
A detan face wash is a cleanser for addressing sun tan, pigmentation, and buildup caused by UV exposure and pollution.
It works on the following aspects.
- Surface cleansing by removing dirt, oil, and sweat.
- Mild exfoliation to remove dead skin cells.
How it works?
Function What it does? Exfoliation Removes dead, pigmented cells Brightening Reduces melanin buildup Cleansing Clears sweat, oil, and pollution Skin renewal Promotes fresher, even-toned skin
Why Your Skin Needs Extra Care in Summer
Summer conditions in India mean heat, humidity, and UV exposure. They can directly affect your skin barrier.
Common summer skin issues
- UV rays lead to more melanin, which results in tanning and pigmentation
- Sweat and oil clog pores, leading to acne and blackheads
- Dust and pollution make your skin dull and uneven
What happens without proper cleansing?
- Tan layers build up
- Skin looks darker and patchier
- Breakouts become frequent
Using a face wash for summer that removes tan can prevent this cycle.
Top Detan Face Wash Benefits for Skin in Summers
- Removes Tan and Brightens Skin
Detan cleansers contain exfoliating ingredients that fade pigmentation caused by the sun.
Result
- More even skin tone
- Visible brightness over time
This is the right way if you are searching for how to remove sun tan from face at home.
- Deep Cleansing Action
Sweat and oil trap dirt inside pores. A de tan face wash benefits in clearing this buildup.
Benefits
- Reduces clogged pores
- Prevents acne and blackheads
- Keeps skin breathable
- Controls Excess Oil
A de tan face wash for oily skin controls sebum without stripping moisture.
Ideal for
- Oily skin
- Combination skin
- Humid conditions
- Refreshes and Revitalises Skin
The skin feels heated and fatigued after sun exposure. Detan cleansers include soothing ingredients.
Effects
- Cooling sensation
- Reduced irritation
- Instant freshness
- Cleanses Without Drying
A good formula balances cleansing with hydration.
For example, the Detan face wash by Foxtale uses:
- Papaya enzymes for gentle exfoliation
- Vitamin C for brightening and antioxidant protection
Its sulphate-free formula removes tan and buildup, but also hydrates the skin. It is suitable for daily use in dry heat.
Key Ingredients to Look For in Detan Face Wash for Summers
Choosing the right ingredients determines whether your cleanser will work or not.
Ingredient guide
Ingredient Function Vitamin C Brightens, reduces pigmentation Papaya Enzymes Enzymatic exfoliation removes tan Aloe Vera Soothes sun-exposed skin Lemon Extract Mild astringent, helps cleanse Activated Charcoal Detoxifies, controls oil
These ingredients make a formula work in de tan face wash for men and women with outdoor-heavy routines.
How to Use Detan Face Wash Effectively
Consistency and technique matter as much as the product.
- Splash your face with lukewarm water.
- Take a small amount of the cleanser.
- Massage gently for 30–40 seconds.
- Focus on tanned areas (forehead, nose, cheeks).
- Rinse thoroughly and pat dry.
- Follow with moisturiser and sunscreen.
Frequency
- Twice daily (morning and night).
Use the cleanser with a weekly Tan removal face mask to get faster detanning results.
Who Should Use a Detan Face Wash?
A detan face wash is suitable if you:
- Spend long hours outdoors
- Notice tanning or uneven skin tone
- Have oily or combination skin in summer
- Want a brighter, fresher look without harsh treatments
It works equally well as a de tan face wash for men dealing with sun exposure and oiliness.
Final Thoughts
A detan face wash is an upgrade to your summer routine with a specific purpose. It removes tan, controls oil, and maintains clarity in conditions that naturally damage your skin.
Tanning fades slowly with the right ingredients and regular use. Your skin will appear clearer and more even. Results take time, so let your skin recover from sun damage by being consistent with your routine.
