Brands
St.Botanica launches new line of fragrances
Mumba: St.Botanica, a leading direct-to-consumer (D2C) beauty brand and part of South Asia’s largest beauty and personal care conglomerate Good Glamm Group, is venturing into the fast-growing fragrance category with the announcement of its new line of perfumes. Crafted meticulously from the world’s finest ingredients, this collection is accompanied by the captivating campaign ‘Indulge Your Travel Spirit’.
Featuring four distinct fragrances, each embodying a unique corner of the globe, the collection offers a sensory journey. The Citrus fragrance evokes the sun-kissed shores of the Mediterranean, with notes of Amalfi Lemon, Patchouli, and White Honey. The Oud fragrance transports you to the landscapes of the Middle East, blending Cedarwood, Black Pepper, and Labdanum. The Amber fragrance captures the essence of North America, combining Virginia Cedar, Gardenia, and African Orange Flower and the Spicy fragrance entices with its fusion of Geranium, Bergamot, and Musk from Southern Africa.
Ensuring widespread accessibility, St.Botanica’s all-new fragrances are now exclusively available both online on Amazon Beauty and offline at Shoppers Stop stores, catering to consumers nationwide. This strategic partnership aims to provide seamless access to these exquisite scents, enriching the olfactory experiences of fragrance enthusiasts everywhere.
Good Glamm Group CEO of Good Brands Co Sukhleen Aneja expressed her enthusiasm for the launch, stating, “We are thrilled to step into the fast-growing fragrance category with the launch of our exquisite perfumes. With the belief of sourcing from the world’s finest ingredients, St.Botanica invites consumers on a sensory journey that transcends traditional fragrance experiences blending sophistication with affordability. We’re also excited about our partnership with Amazon and Shoppers Stop for online and offline sales respectively providing consumers with unparalleled quality and a seamless shopping experience.”
“At Amazon Beauty, we are committed to bring our customers the most exciting and trending beauty products. This partnership with St. Botanica and Amazon Beauty embodies this spirit by providing our beauty enthusiasts a wide variety of captivating fragrances to enrich their beauty rituals and elevate their daily experiences. With convenient, fast delivery and competitive value, Amazon Beauty offers customers the perfect platform to explore and find the perfect fragrance to complement their unique style and preferences.” Amazon India – director – beauty, personal care and luxury beauty Zeba Khan.
Shoppers Stop Ltd customer care associate and CEO, beauty Biju Kassim stated “St.Botanica’s debut in the fragrance market, exclusively with Shoppers Stop, provides an opportunity for our customers to explore an extensive array of these sensorial fragrances. We are delighted to offer a platform for our consumers to discover and try the enchanting St. Botanica fragrances, together with an elevated fragrance discovery experience at our stores.”
Priced at Rs 999 each, these 100 ml Eau de Parfums promise a journey that goes beyond mere scent and packaging. In addition to the individual fragrances, St.Botanica is also offering a Gift Set, containing minis of each of the four fragrances priced at Rs 799.
Brands
Mana Projects names Ranbir Kapoor brand ambassador amid rebranding
Bengaluru developer unveils new identity focused on design and nature.
MUMBAI: When real estate meets reel star power, the foundation for a new brand story is often laid brick by brick. Mana Projects, the Bengaluru based real estate developer, has appointed actor Ranbir Kapoor as its brand ambassador while unveiling a refreshed brand identity aimed at aligning the company with the evolving expectations of modern urban homebuyers.
The announcement marks a new phase for the developer, which has spent over two decades building residential communities in Bengaluru, particularly along emerging growth corridors such as Sarjapur Road.
The updated brand identity reflects the company’s emphasis on design led living and environmentally conscious development. According to the developer, the new positioning focuses on creating residential spaces where architecture, nature, engineering and lifestyle planning work together to shape meaningful living experiences.
Mana Projects chairman and managing director D. Kishore Reddy said the rebranding represents a natural progression as the company adapts to the expectations of a new generation of homeowners.
“This rebranding represents the natural evolution of Mana Projects as we align ourselves with the aspirations of a new generation of homeowners, particularly millennials who form the backbone of Bengaluru’s dynamic homebuyer community,” Reddy said.
He added that today’s buyers increasingly look beyond basic housing to spaces that combine design, sustainability and a strong sense of community.
“At Mana, our philosophy centres on creating homes where space is purposeful, design is intelligent, nature is respected and engineering ensures long term sustainability. Our association with Ranbir Kapoor reflects this new chapter as we continue to build communities that enable people to truly live brilliantly,” he said.
Kapoor, who has been associated with several lifestyle and consumer brands, said the partnership resonated with his own understanding of what makes a home meaningful.
“A home is one of the most meaningful investments people make in their lives, and it should reflect comfort, warmth and a sense of belonging,” Kapoor said.
“What impressed me about Mana Projects is the brilliance of their thought, the way design, nature and functionality come together to enhance everyday living. I’m delighted to be associated with Mana Projects as they continue to create homes that inspire modern urban families to truly live brilliantly.”
The collaboration will be introduced through a large scale integrated campaign spanning digital platforms, outdoor media and experiential activations, making it one of the developer’s most prominent branding initiatives in recent years.
Founded in Bengaluru, Mana Projects has built a portfolio of residential developments that emphasise thoughtful architecture, amenity rich neighbourhoods and environmentally sensitive planning. The company’s projects often integrate open spaces, green landscapes and energy efficient engineering to support sustainable urban living.
With Bengaluru continuing to attract young professionals and technology workers, the developer believes the city’s housing market is increasingly being shaped by buyers seeking well planned communities that balance functionality with quality of life.
Looking ahead, Mana Projects plans to expand its presence across the city by developing future ready residential projects designed to accommodate emerging lifestyle trends such as hybrid work culture, community driven living and multigenerational households.
By combining a refreshed brand identity with a high profile ambassador, the company hopes to strengthen its position in Bengaluru’s competitive real estate market while appealing to a new generation of homeowners seeking homes that blend design, nature and modern living.
