Ad Campaigns
SRK & Gauri break gender stereotype in D’décor campaign
MUMBAI: Dharma 2.0, the young creative unit from Dharma Production stable, recently bagged the mandate for D’Decor’s new ad campaign – ‘Touch of Love’. While showcasing the wide array of D’Decor’s designs and qualities, the campaign focuses on the new line of product highlighting softness and comfort. The campaign has been conceptualised and produced by Dharma 2.0.
The TVC features Shah Rukh Khan in the role of a home-maker, arranging the bedding with the D’Decor bedsheets, while Gauri Khan is busy at work. On this premise, the TVC brings to life the soft essence of love that the brand brings to its luxurious fabrics.
Dharma 2.0 head Punit Malhotra said, “As this was the first product led campaign from D’décor, we had to introduce the new range in a way which is compelling and also stays true to the brand’s core value. With ‘Touch of Love’, we wanted to set up a fresh and relevant context for today’s generation. We did it by turning the clichés around and subtly breaking the societal stereotypes. I am happy by the way the campaign has turned out and hope to continue this association with D’décor in future as well.”
D’Decor MD Ajay Arora shared, “As a brand that deals in luxury fabrics, we wanted our TVC to capture that essence of D’Decor. Dharma 2.0 has created a lot of buzz in the market, for its excellent work. They understand our objective behind the campaign and have put their best foot forward in delivering excellent results.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
