Ad Campaigns
SRK and Aryan Khan make us laugh in promo for The Ba***ds of Bollywood
MUMBAI: For some it might be cheesy. But for us at indiantelevision.com, it is the most bad ass promo we have seen in recent times. It stars, ,who else but the Badshah of Bollywood (yes, we hate usage of that word Bollywood) Shah Rukh Khan and the one man who can get away with blue murder with him – his son Aryan Khan. We have all heard that Shah Rukh and his son are coming on OTT (read: Netflix) with the latter’s directorial debut with the The Baa**ds of Bollywood.
And the promo teases us and wants us, forces to want to watch it when it debuts by not disclosing what it’s about, thanks to its creative.
It begins with SRK in front of a filming unit and facing the camera and like the LA-based real estate broker commercial makes a pitch for the show only to be told by the man behind the camera to give another take. Take after take SRK’s histrionics are rejected. Even his most famous arms-stretched pose is given a thumbs down.
Until SRK gets fed up and threatens the director telling him is this his father’s reign or kingdom and he pops up from behind the camera saying yes, revealing himself to be Aryan Khan.
SRK now decides to not listen to his son and gives what appears to be a perfect scene and dialogue delivery. Gets a whole lot of applause from the unit. Only to be told by Aryan if Papa would give another take as he had forgotten to switch on the recording button. Wow! That enrages his father no end. The promo ends with Aryan saying: “Papa before you lift your hand on your son, please wait.”
Clearly, it was very funny and punny and hilarious and had us rolling over in splits. Guess, we are SRK fans. Hence, we had to document it, in case someone has not seen it and we forget it in future.
A memorable promo if there ever was any!
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
