Ad Campaigns
Srinivasan K Swamy to lead Indian delegation at AdAsia 2013
MUMBAI: The Indian delegate will be represented by RK Swamy BBDO and president India Chapter of the International Advertising Association (IAA) Srinivsan K Swamy in the bi-annual advertising conference that maps the ascent of Asia’s vibrant market.
Reacting to the news Swamy said, “It is a privilege to represent the country at such a prestigious international event.” He added that India had a very special place in the recent history of the AdAsia movement having hosted two of the best events in India in 2003 and 2011. He said that Adsia 2013 would be very interesting and informative.
Asian Federation of Advertising Associations (AFAA) chairman Pradeep Guha welcomed the announcement and said, “This year AdAsia is being held in Hanoi between 11 and 14 November. There is great interest in this event as there is a galaxy of very good confirmed speakers and Vietnam is an emerging economic leader. Besides, the region is known for its natural beauty and the UNESCO World Heritage Site Ha Long Bay.”
The festival continues to expand over the course of its illustrious history spanning more than 55 years attracting 1200 advertising professionals from member countries, as well as the leaders of many of the most influential advertising and marketing communications enterprises in the world.
This year, the festival will see a melange of all new things. There is special impetus on uncovering what will be the next agency business model, considering a lot of business structures are now creaking. Also equally thrilling will be the understanding of how fast mobile advertising is penetrating the east of Asia, heralding the digital age at a faster than expected pace.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
