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Sri Adhikari Brothers’ Katalyst Creates sketches new packaging for Nick HD+
MUMBAI The creative arm of Sri Adhikari Brothers’ – Katalyst Creates – has curated the channel packaging for Viacom 18’s Nick HD+.
Known for their expertise in VFX, motion graphics for film, broadcast and digital, channel packaging and logo animation amongst others, Katalyst Creates has given life to an immersive packaging for India’s first HD channel for kids.
Katalyst Creates business head and creative head Parthsarthi Iyer says, “At Katalyst Creates our attempt is always to provide creative services & quality output to our client. Our association with Nickelodeon has been incredible and the packaging for Nick HD+ is yet another innovative work by our team that curated keeping in mind the sensibilities of Indian kids.”
The packaging and idents were done considering Indian sensibilities while also aligning to international standards and brand guidelines of Nickelodeon. The endeavor with the engaging packaging was to provide children watching Nick HD+, a feeling of homeliness and sense of belonging such that they instantly establish a strong connect with the channel.
Sri Adhikari Brothers Group CEO Manav Dhanda adds, “We at SAB Group are expanding our horizon from broadcast and films to also providing creative solutions for external clients. Nick HD+ packaging is another eminent project bagged by our creative division, Katalyst Creates. Going forward, we aim to expand our footprint in the advertising and media fraternity through crafting standout creative solutions.”
