Brands
Spykar unveils ‘Daur Apna Hai’ campaign with rap anthem celebrating India’s youth spirit
MUMBAI: Spykar Lifestyle, one of India’s most loved and trusted homegrown denim brands, has announced the launch of its latest campaign, Daur Apna Hai. The campaign reflects the belief that this is India’s moment, a celebration of the country’s youthful, vibrant spirit at heart, mind and soul.
Daur Apna Hai champions the confidence, self-expression and pride of today’s generation, echoing Spykar’s own journey as India’s finest denim brand, renowned for authenticity and the perfect fit for Indian bodies. The campaign kicks off with a high-energy rap anthem created in collaboration with Wicked Sunny, Dharmik and the Vixens Crew. With its addictive rhythm and hard-hitting lyrics, the track celebrates the grit, ambition and talent of India’s youth, underscoring Spykar’s conviction that it is India’s time to shine on the global stage.
Commenting on the campaign, Spykar Lifestyle Pvt. Ltd, co-founder and CEO, Sanjay Vakharia said, “Spykar has always stood for the young and restless Indian spirit : self-made, unapologetic and ambitious. ‘Daur Apna Hai’ stems from the same philosophy. The rap anthem is just the first step of this larger campaign, which marks the beginning of an exciting new chapter. As India’s youth push boundaries and redefine success, we are ready to walk alongside them, empowering them with style and confidence that is proudly Indian. We will soon unveil more initiatives, collaborations and stories that celebrate Indian creativity.”
From pioneering denim in India to emerging as a full-fledged lifestyle brand with apparel and accessories, Spykar has consistently delivered products that combine global design sensibilities with Indian authenticity. Known for high-quality fabrics, cutting-edge styles and fits crafted for Indian bodies, Spykar enjoys a strong presence across stores, e-commerce platforms and a loyal customer base nationwide.
With Daur Apna Hai, Spykar reinforces its position as India’s leading denim brand and a champion of originality, individuality and youth-led creativity. The campaign goes beyond fashion to spark conversations around confidence, self-expression and the celebration of Indian talent.
Brands
Adobe CEO Shantanu Narayen to step down after 18 years in role
Board begins CEO search as Narayen prepares to move to chair role
SAN JOSE: After nearly two decades at the helm, Adobe’s long-serving chief executive Shantanu Narayen is preparing to pass the baton.
The company announced that Narayen will transition from his role as chief executive officer once a successor is appointed, ending an 18-year run that reshaped Adobe from a boxed software seller into a global cloud and AI powerhouse. He will remain chair of the board following the leadership transition.
Adobe’s board has formed a special committee to oversee the succession process, led by lead independent director Frank Calderoni. The committee will evaluate both internal and external candidates.
“Shantanu’s leadership has been instrumental in Adobe’s transformation and in positioning the company for the AI-driven era,” Calderoni said in a statement. “As we begin the next phase of succession planning, our focus is on identifying the right leader for the company’s next chapter while ensuring a smooth transition.”
In a note to employees, Narayen described the moment not as a farewell but as a pause for reflection after a long journey with the company.
“I love Adobe and the privilege of leading it has been the greatest honour of my career,” he wrote, adding that he will continue to work closely with the board over the coming months to ensure a seamless leadership change.
Tributes from the technology industry quickly followed the announcement. Microsoft chairman and chief executive officer Satya Nadella congratulated Narayen on what he described as a “legendary run” at Adobe.
“Congrats Shantanu, on a legendary run at Adobe! You’ve built one of the most important software companies in the world, and expanded what’s possible for creators, entrepreneurs, and brands everywhere,” Nadella wrote on LinkedIn.
“What has always stood out to me is the empathy you’ve brought to the creative process and the example you’ve set as a leader. Grateful for your friendship, mentorship, and for all you’ve done for Adobe and for our industry.”
Narayen’s career at Adobe spans nearly three decades. He joined the company in 1998 as vice president and rose steadily through the ranks before becoming chief executive officer in December 2007.
During that time, he orchestrated one of the most significant reinventions in the software industry. In 2013, Adobe made the bold decision to abandon traditional boxed software sales and move its flagship creative tools such as Photoshop to a subscription-based Creative Cloud model. The shift initially rattled investors but ultimately transformed Adobe into a predictable recurring revenue business and a case study in digital reinvention.
Narayen also pushed Adobe beyond creative tools into the world of marketing technology and data-driven customer experience, spearheading acquisitions such as Omniture and Marketo. Those moves helped build Adobe’s digital experience division and broaden its reach far beyond designers and photographers.
The numbers tell the story of that transformation. When Narayen took over in 2007, Adobe generated roughly $3 billion in annual revenue. Today the company reports more than $25 billion. Over the same period, its workforce expanded from around 3,000 employees to more than 30,000.
In recent years, Narayen has steered Adobe into the generative AI era with the launch of Adobe Firefly, aiming to keep the company ahead in a rapidly evolving creative technology landscape.
Born in Hyderabad in 1963, Narayen studied electronics and communication engineering at Osmania University before moving to the United States for a master’s degree in computer science from Bowling Green State University. He later earned an MBA from the Haas School of Business at the University of California, Berkeley.
Widely regarded as one of Silicon Valley’s most steady and effective leaders, Narayen has earned multiple honours during his career, including India’s Padma Shri in 2019.
For Adobe, the upcoming leadership change marks the end of a defining chapter. For Narayen, however, the story is far from finished. As he told employees, the company’s next era of creativity, powered by AI and new digital workflows, is only just beginning.
