Brands
Spykar celebrates the spirit of Diwali: A festival of togetherness and style
Mumbai: Spykar, the leading casual denim wear brand, is thrilled to announce the release of a heart-warming Diwali video, capturing the essence of the upcoming festival and the spirit of togetherness it brings. As a homegrown brand that has become a household name, Spykar is excited to be a part of the joyous celebrations that Diwali represents.
In the latest expression of joy, Spykar shares how Diwali is not just a festival but a time to come together, celebrate with loved ones, and create lasting memories. Spykar, known for its casual and comfortable denim wear, highlights the significance of dressing up in all-new clothes during this festive season. Spykar brings to life the magic of Diwali as family members exchange gifts, with Spykar clothing at the center of it all. Witnessing the delight on the faces of loved ones as they unwrap the stylish, casual denim wear from Spykar, adding a touch of fashion to the festive season. Diwali is not just about lights; it’s about the radiant smiles that Spykar aims to evoke.
Diwali, also known as the Festival of Lights, is a time when families gather, homes are adorned with diyas and lights, and love and laughter fill the air. Spykar recognizes the importance of these moments and aims to be a part of the everyday happiness that Diwali brings.
Spykar CEO Sanjay Vakharia said that Diwali is a time for creating lasting memories with loved ones, and Spykar is here to be a part of those cherished moments. Our video captures the joy of gifting and dressing up in new clothes, showcasing how Spykar becomes an integral part of your celebrations. We are more than just a brand we are a companion in your journey of happiness.
The video beautifully encapsulates the sentiment of family bonds and the joy of giving, with Spykar adding a fashionable touch to these special moments. As the festive season approaches, Spykar invites you to embrace the spirit of Diwali with style, creating memories that last a lifetime.
Embed link: https://www.instagram.com/reel/CzahYiaCl2o/?igshid=MWJpaWVxbHJucGphbg==
Brands
Abhinav Rastogi named global marketing director for YouTube Shopping
Google veteran to scale creator commerce and expand shopping across global markets
SINGAPORE: Abhinav Rastogi has stepped into a new role as global marketing director for YouTube Shopping, marking the latest chapter in a more than decade-long career at Google.
Rastogi, who took on the position in February and is based in Singapore, will lead global marketing for YouTube Shopping, a platform designed to connect creators, viewers and merchants in a single ecosystem. His remit includes expanding the service into new markets and strengthening its positioning as a growth channel for both creators and brands.
In a reflective note on the transition, Rastogi pointed to a simple but powerful idea driving the role. For years, creators have quietly built trust with audiences through consistent and authentic content, and that trust often shapes purchasing decisions. What is changing now, he said, is the infrastructure around that behaviour. YouTube Shopping aims to make it easier for viewers to discover and buy products recommended by creators they already follow.
The scale is already significant. More than half a million creators have joined the programme, with recent expansion into Japan through a partnership with Rakuten signalling further global ambitions.
Rastogi believes the future of shopping on YouTube will be driven by a blend of creators, content and communities. In his view, it is the human voice behind the screen, not just the product, that ultimately builds trust and drives discovery.
Prior to this role, he served as director of marketing, YouTube Asia Pacific, where he led regional marketing across creator engagement, brand building and reputation. During that time, he played a key role in launching and scaling YouTube Shopping across eight markets in the region.
Earlier stints at Google include group product marketing manager, consumer apps, overseeing growth for products such as Search, Maps and Assistant across India and Southeast Asia, and product marketing manager roles spanning consumer apps and YouTube, where he contributed to launches including YouTube Music, YouTube Originals and YouTube Shorts.
Rastogi began his career in consulting with Boston Consulting Group and A.T. Kearney, before moving into the technology sector. He is an alumnus of Indian Institute of Management Calcutta and Indian Institute of Technology Kanpur.
Alongside his corporate role, he is also an active angel investor, backing early-stage startups in consumer technology and electric mobility across India and Southeast Asia.
As he settles into the new role, Rastogi is betting on a future where every video can double up as a storefront, and where commerce feels less like a transaction and more like a recommendation from a trusted voice.
