MAM
SPOYL launches official merchandise for ‘The Archies’ movie
Mumbai: SPOYL, the fashion destination for Gen Z on Flipkart, is launching the official merchandise for the upcoming 1960s Netflix film ‘The Archies’ by Zoya Akhtar. Featuring over 300 limited edition styles, the Archies Gang collection includes a wide range of apparel, footwear, and accessories spanning retro classics and modern silhouettes. In a first-of-its-kind association, SPOYL and Netflix have joined hands to usher in a new era of nostalgic styles inspired by some of the most iconic pop-culture characters of our time. Shoppers can channel the style of the iconic Archies cast – Archie, Reggie, Veronica, Betty, Jughead, Moose, Ethel and Dilton, by choosing from a collection of trendy t-shirts, dresses, loungewear and more, starting at Rs 799/-.
Since its launch in August this year, SPOYL has witnessed tremendous traction from Gen Z fashion shoppers across the country. Shoppers in the 15-24 age group account for over 57 per cent engagement on the Flipkart platform today. As Gen Z shoppers continue to embrace a mix of styles spanning across 90s grunge, Y2K, Kpop, cottagecore, and gender-neutral fashion, their deep connection with social media, pop culture and global trends is palpable. Building on this momentum, the SPOYL X Archies collaboration marks the beginning of a new journey to make it the go-to destination for top trendy pop culture styles in the country.
Announcing the Archies collection launch, Flipkart Fashion Sr director Abhishek Maloo said, “With SPOYL, our mission is to provide every Gen Z fashion shopper in the country with the greatest value on trendy fashion offerings. We are thrilled to unveil the Archies collection which has been a special collaboration between fashion and entertainment in India – and the start of a new journey for us at SPOYL. We will continue to identify the best avenues that enable us to bring the best of fashion to millions of customers across India through our growing network of sellers.”
Here’s your style guide to get your favorite Archies character from SPOYL:
● Channel Betty’s chic form-fitting style with mini skirts, dresses and collared shirts layered under a vest
● Get Veronica’s effortless girl-next-door vibe with bell bottoms, pinafores and embracing prints – from florals, polka dot to checkered
● The iconic Archie jock look can be donned with bomber jackets, plaid shirts and monochromatic sweaters
● Laid back Jughead’s vibe can be recreated with striped jackets, monotone layering and of course, the quintessential cap or snapback
Around 40 per cent of new customers explore Flipkart through fashion today and customers aged between 25-35 years contribute to the highest demand observed in fashion segments on Flipkart, with top choices including t-shirts, shirts, jeans and shoes.
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
