Ad Campaigns
Spotify launches new ‘Music, Magic Hai’ campaign
Mumbai: In an effort to highlight the role of music in listeners’ lives, across moments and relationships, Spotify launches a fresh campaign in four languages – Hindi, Tamil, Telugu, and Malayalam.
Reflecting the sentiment of “music, magic hai”, the new advertisements include four short films, which showcase, through simple relationships, how music unites, evokes nostalgia, bridges generational gaps, and is an enjoyable, everyday companion.
Spotify India head of marketing Neha Ahuja said, “Music is a powerful medium that can transform your mood, and make and mend relationships. It has the power to make everyday moments magical. The new Spotify campaign aims to bring these emotions and moments to life, resonating deeply with Indian listeners.”
For a seamless listening experience, Spotify also has a new offer for its Indian users (valid till August 25), wherein they can enjoy three months of Spotify Premium at ₹59. Eligible users can avail the offer at https://www.spotify.com/in-en/premium/. Other options such as individual, duo, family, and student plans are also available for those who are not eligible for the current offer.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
