MAM
Splash out in Reebok’s beach boogie range
BANGALORE: Boogie on the beach is the bottomline for Reebok’s new launches this season. With a host of new sports sandals and water shoes and a range of beach footwear, casual wear, gym wear, tennis gear and swimwear this season, the company is set to make you groove on the move. All these will be available at leading Reebok outlets.
Sparkle while you swim. No need to hold your breath while you dive because the swimwear offers great fits, flattering silhouettes and strong prints in the Vector Fitness Department, Tennis Line, & the Swimwear Line, says a Press release.
Sear the poolside and the beach with the Reebok Swimwear Collection priced between Rs 1,399 and Rs 2,499. Introduced in vibrant colours and trendy styles, the line features women’s swimwear with specialised textures. The styles include training halter in eastern red and white colour combination and striped halter short in blue wave/pink striped combination.
The hotbod Vector Fitness Department apparel priced between Rs 669 and Rs 999 is a steal. For the ladies, the Vector Fitness Line lets them workout in style. The all over trendy tea print/ black combination has cotton lycra which is comfortable even during the most strenuous workouts. The collection has light bra tops, trendy tank tops, cool sleeveless workout tops and racy shorts in trendy racer back styles and silhouettes.
The funky footwear products cost from Rs 990 to Rs 2,290. Step light with the new IPSOS sports sandal with DMX Foam for cushioning of the feet. For better traction on the beach it also has multi-directional lugged outsole, CMEVA midsole for stability and cushioning and an adjustable strap.
Score an ace with the Tennis Line priced between Rs 999 and Rs 1,499. This collection will make your dream of looking like a tennis pro come true. Ladies can whizzbang on the courts with this specialised tennis line for women with added fusion polyester fabric and anti-microbial finish. You can choose a classic white & river colour combination. Let your body breathe easy with the mesh inserts while playing tennis. The collection has PlayDry filled Tank Top (built in bra), PlayDry fitted Tee, PlayDry non-fitted, Polo, PlayDry short and PlayDry Skirt.
MAM
Coca-cola launches ‘Har Meal Aaaah’ campaign with Mamitha Baiju
Hyperlocal film turns parotta into ‘Parotaaaaaah’ to celebrate meal moments
MUMBAI: One sip, one sound and suddenly, every meal gets its moment. Coca-cola has unveiled its latest campaign, ‘Har Meal Aaaah’, aiming to turn everyday dining into something a little more memorable and a lot more refreshing. Fronted by Mamitha Baiju, the campaign leans into Coca-cola’s iconic “Aaaah” mnemonic that unmistakable expression after the first sip reimagining it as a cultural thread that ties together food, flavour and feeling across regions. The film, rooted in Tamil Nadu’s culinary culture, spotlights the beloved parotta, playfully stretching it into “Parotaaaaaah” to capture the joy of the perfect pairing.
Conceptualised by Ogilvy and extended regionally by Studio X, the campaign blends local insight with global brand cues. It reflects Coca-cola’s ongoing strategy of embedding itself into everyday rituals, this time, not through grand occasions, but through the quiet, familiar moments around food.
The idea is simple but sharply executed: position Coca-cola not as an add-on, but as an essential companion to meals. By tapping into hyperlocal food habits while retaining a universally recognisable brand cue, the campaign aims to deepen emotional recall across diverse audiences.
Early traction suggests the approach is resonating. The campaign has already sparked organic engagement online, with memes and user reactions amplifying its reach proof that sometimes, the smallest ideas travel the furthest.
At a time when brands are competing for attention in increasingly fragmented markets, ‘Har Meal Aaaah’ takes a different route zooming in rather than out. Because in the end, Coca-Cola’s bet is clear: if you can own the moment after the first sip, you can own the meal.
