MAM
Splash into awesomeness this rainy season with MOCHI
MUMBAI: As monsoons drench the city with rebuilding and laughter, it also brings the dilemma to wear the perfect footwear that suits the season and comforts the feet. Mochi, the brand that all feet love gives you a hundred reasons to enjoy the rain. You can choose the perfect pair from a plethora of choices, patterns, styles and vibrant colours. Ballerina, sneakers, sandals, you name it and they have it all! There are many gloomy shades in this weather, to counter it, Mochi has introduced monsoon wear in vivacious and fresh colours like sandstone, coral, peach, blue and black which is the highlight of the collection. “Splash into awesomeness” designs showcase the amalgamation of comfort, easiness and style.
Alisha Malik, Vice President, Marketing, Metro Brands Ltd. says, “The Mochi monsoon collection 2019 for women encapsulates the brand synergy. Amidst the lovely season of monsoon, Mochi continues to bring to the fore the awesome styles for women. Embedded with the palette of buoyant colors and pioneering designs, the latest collection promises the rain comfort melded with high style statements. It’s pouring styles for women in this beautiful rainy season.”
The collection is now across all Mochi outlets. They are also present across other e-commerce platforms.
So women, this season “Splash into Awesomeness” with Mochi.
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
