Ad Campaigns
METRO Shoes launches its ‘Takes you to the new’ campaign
Mumbai: Renowned for its unmatched quality and craftsmanship for over seven decades, METRO Shoes has always been a trusted companion through various life stages of its consumers, offering versatile footwear for every occasion. With its new ‘Takes You to The New’ campaign, METRO Shoes redefines modern Indian relationships and captures the essence of progressive lifestyles and contemporary society.
As India’s cultural landscape evolves, METRO Shoes celebrates these changes by being a constant companion in every aspect of young Indians’ lives. At the heart of this campaign lies a trilogy of captivating films, featuring modern, progressive, and compassionate protagonists. From embracing pet parenthood to starting new life chapters and navigating challenges with partners, each of these films captures the spirit of new beginnings through endearing storylines. These narratives not only mirror the evolving perspectives of modern Indian relationships, but also reflect the aspirations and values of contemporary Indians.
The campaign reaffirms METRO Shoes as a brand that ushers its audience into fresh, vibrant experiences and one that always ‘Takes you to the new’. Metro Brands Ltd president Alisha Malik said, “Throughout different stages of our consumers’ lives, METRO Shoes has consistently been a reliable companion. As our consumers evolve and make new life choices, METRO Shoes continues to guide them through life’s myriad experiences, celebrating their new life occasions and milestones. The latest iteration of our ‘Takes You to The New’ campaign celebrates how modern India is reshaping traditional relationships in progressive ways. Led by a series of three digital films, the storylines are sure to resonate with audiences on a personal level and strike a chord with them.”
The new METRO Shoes campaign also spotlights the latest style stories across its product categories. In addition to popular styles like casual, party, and formal wear, the collection introduces fresh design elements. For women, there’s the elegant crochet collection with flats and heels, while men’s footwear features sophisticated big buckle detailing. The collection also includes new sneakers for everyone, offering a variety of stylish choices.
Join METRO shoes on this exciting journey to explore new horizons, create fresh memories and embark on unique adventures. The latest collection is now available across all METRO Shoes stores and online on https://www.metroshoes.com/
The campaign was conceptualized by Makani.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
