MAM
South African Tourism launches ad campaign targeting Indians
MUMBAI: Post the launch of its cinema campaign recently, South African Tourism has now entered the television and outdoor arena to popularise the destination among Indian travellers.
The 20 and 30 seconds advertisement captures an Indian couple who share their holiday experience in South Africa. The commercial shows the adventure, nightlife, wildlife, luxury, wine route and beauty of the country.
South African Tourism country manager Hanneli Slabber said, “Given the fact that Indian television is one of the strongest consumer influencers, we wanted to leverage the medium with the launch of our television campaign. The commercial aims to demonstrate South Africa‘s warmth and affability through the eyes of Indians who have experienced the country. This New Year with our outdoor campaign we want to make South Africa top of the mind recall destination for everyone‘s travel plans. With these two campaigns we want to intrigue desire towards the destination and aid brand recall towards South Africa.”
Outdoor Advertising Professionals (OAP) has handled the creatives and execution of the outdoor campaign. The scale of the upcoming campaign is spread across 16 types of media that comprises 452 media units covering an outdoor space of approx 1,90,000 sqft across 22 markets. The various media chosen for the campaign are billboards, backlit walls, bus shelters, cantilevers, glass façades, flagpoles, gantries, glow cubes, king-long buses, metro signage‘s, pole kiosks, subway panels, skywalks, standalones, malls and airport displays.
Brands
Astrotalk sees 50 per cent rise in career, relocation queries amid global tensions
Parents lead surge as families rethink overseas plans in uncertain times
NEW DELHI: Astrotalk has reported a sharp 50 per cent rise in queries related to education, careers and relocation, as geopolitical uncertainties prompt Indian families to rethink their future plans.
The spike, compared to March 2025, reflects a noticeable shift in how decisions are being made. What was once driven by ambition is now increasingly shaped by caution. These queries now account for nearly 40 per cent of all consultations on the platform, signalling a growing appetite for guidance in uncertain times.
Parents are leading this trend, contributing 73 per cent of the increase. Much of the focus is on children at key life stages, particularly those aged 16, 18 and 21. Questions around overseas education and travel feasibility are becoming more frequent, especially among parents of 18-year-olds weighing global opportunities against rising instability.
About 35 per cent of the queries centre on education and relocation, while another 27 per cent come from parents planning early for younger students. These include decisions around subject choices and coaching pathways, aimed at staying competitive in what many perceive as a tightening global economy.
The concern is not limited to students. Around 25 per cent of queries are from working professionals with four to five years of experience who had earlier planned to move abroad but are now reassessing timelines and destinations. Another 13 per cent come from soon-to-be graduates reconsidering international study plans and long-term settlement goals.
Commenting on the trend, Astrotalk founder and ceo Puneet Gupta said, “This is the first time we’re seeing global mobility being questioned at scale by Indian families. Parents today are not just planning for opportunity, they are planning against disruption. Whether it’s visas, job markets, or geopolitical shifts, there’s a visible anxiety around stability, and that’s driving earlier, more cautious decision-making for their children.”
As uncertainty continues to shape global narratives, platforms like Astrotalk are finding themselves at the intersection of decision-making and reassurance. For many families, the future is no longer just about where to go next, but whether to go at all.
