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Source Strategic Communication to handle Balaji PR
MUMBAI: Balaji Telefilms announced the appointment of Source Strategic Communication (The Source) to handle its corporate communications responsibilities.Headed by Raju Kane,The Source is an independent strategic communications consulting firm.
The Source had assisted Balaji in projects like Kyaa Kool Hai Hum and Kahaani Ghar Ghar Kii. The Source’s mandate includes public relations, crisis management, marketing communication, and financial communication.
Said Balaji Telefilms MD & CEO, Shobha Kapoor, “The services provided to us by The Source would include public relations, crisis management, marketing communication, and financial communication. The Source would also help Balaji evolve strategies, shape messages, plan effective communication programmes, and then implement them.”
MAM
Sameer Nair shares heartfelt note as he exits Applause Entertainment
After nine years building the streamer’s content engine, one of India’s best-known TV men is moving on
MUMBAI: Sameer Nair is out. The chief executive of Applause Entertainment, the content studio backed by Kumar Mangalam Birla’s media empire, has announced his departure after nearly nine years at the helm, closing the chapter on one of Indian entertainment’s more quietly consequential careers.
Nair, who built Applause from the ground up in its current avatar, oversaw a slate that spanned Indian originals and international adaptations, threading together a hub-and-spoke business model that partnered with streaming platforms, broadcasters and production houses alike. The results were uneven, as they always are in content, but the ambition was not.
In a post on LinkedIn, Nair was generous to his outgoing patron. He thanked Birla for being an “inspirational boss and a great patron of the arts,” and signed off with a cheerful “Au Revoir” and a promise to remain Applause’s biggest cheerleader. Whether that sentiment survives the next chapter remains to be seen.
No successor has been named. Applause Entertainment did not immediately comment.
Nair built the machine. Now someone else has to run it — and in a streaming market that is simultaneously consolidating and convulsing, that is no small ask.
