MAM
SOTC awards creative business to DDB Mudra
MUMBAI: Travel and tourism company Kuoni Travel Group India’s brand SOTC has appointed DDB Mudra as its new creative agency.
Sources said the digital mandate will also move to DDB Mudra which until now was handled by R K Swamy BBDO.
The agency‘s Mumbai branch will handle the new businesses.
Network Advertising is the incumbent on the creative account. The agency was awarded the mandate in 2006.Other agencies that have handled the creative mandate for Kuoni in the past include Saatchi & Saatchi, The Republic and Pickle Lintas.
TSOTC is known for its brand philosophy ‘Expect More‘. This thought — coined five to six years ago — positions the brand as a travel operator that provides more value, superior customer service and high quality.
In the past, SOTC‘s media duties have been looked after by Maximize, the media planning and buying agency from the GroupM stable (2004-06), and later, by Maxus (2006 onwards). As of now, the media planning and buying duties are being handled by an in-house team.
SOTC operates in the US, Canada, UK, Kenya, Tanzania, Mauritius, Kuwait, Oman, Dubai, Abu Dhabi, Bahrain, Saudi Arabia, Qatar, Hong Kong, Singapore, Pakistan and South Africa.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
