MAM
SOTC awards creative business to DDB Mudra
MUMBAI: Travel and tourism company Kuoni Travel Group India’s brand SOTC has appointed DDB Mudra as its new creative agency.
Sources said the digital mandate will also move to DDB Mudra which until now was handled by R K Swamy BBDO.
The agency‘s Mumbai branch will handle the new businesses.
Network Advertising is the incumbent on the creative account. The agency was awarded the mandate in 2006.Other agencies that have handled the creative mandate for Kuoni in the past include Saatchi & Saatchi, The Republic and Pickle Lintas.
TSOTC is known for its brand philosophy ‘Expect More‘. This thought — coined five to six years ago — positions the brand as a travel operator that provides more value, superior customer service and high quality.
In the past, SOTC‘s media duties have been looked after by Maximize, the media planning and buying agency from the GroupM stable (2004-06), and later, by Maxus (2006 onwards). As of now, the media planning and buying duties are being handled by an in-house team.
SOTC operates in the US, Canada, UK, Kenya, Tanzania, Mauritius, Kuwait, Oman, Dubai, Abu Dhabi, Bahrain, Saudi Arabia, Qatar, Hong Kong, Singapore, Pakistan and South Africa.
MAM
Dish TV shareholders approve three independent directors
99.49 per cent vote of confidence strengthens board as company expands into connected TV, e-commerce and OTT.
MUMBAI: Dish TV has just been served a near-perfect vote of confidence and the shareholders have dished it out in style. Shareholders of the DTH operator have approved the appointment of three new Independent Directors with an overwhelming 99.49 per cent approval. The three appointees are Mr Arun Kumar Kapoor, Ms Heena Naishadh Bhatt and Mr Ashok Anant Paranjpe.
The strong mandate reflects continued investor faith in the company’s strategy, disciplined execution and long-term value creation. It comes as Dish TV focuses on stabilising its core DTH business while actively scaling new verticals connected TV platform VZY, B2B e-commerce ShopZop, and OTT service Watcho to build a more diversified and resilient growth trajectory.
Dish TV India Limited, CEO & executive director Manoj Dhobhal said, “We are encouraged by the shareholders’ approval of the appointment of the Independent Directors and sincerely thank them for their continued trust and confidence. The Board is already benefiting from the Directors’ collective experience, which will further sharpen strategic focus and support disciplined execution.”
With a fresh, strengthened board in place, Dish TV is well positioned to navigate the evolving media landscape. In a sector where every percentage point matters, a 99.49 per cent thumbs-up is the kind of ringing endorsement that suggests the company’s recipe for the future is already tasting right.
