MAM
Sony’s waltz continues as Jhalak Dikhhla Jaa performs
MUMBAI: Occupying the centre stage after the exit of Amitabh Bachchan’s Kaun Banega Crorepati, noted Bollywood actress Madhuri Dixit has waltzed Sony Entertainment Television into the third spot in the Hindi general entertainment space for the second straight week with record openings for the dance-reality show in which she takes part.
Jhalak Dikhhla Jaa has opened with 5.5 TVR, bettering its earlier three opening performances which had posted ratings of 2.86, 3.09 and 2.05.
Sony with 215 GRPs (prior week 200 GRPs) is still away from Colors‘ tally of 265 GRPs (273 GRPs) for the week ended 18 December, according to Tam data for the Hindi speaking market (HSM). Star Plus maintained its leadership position with 346 GRPs, despite a 16-GRP drop from the previous week.
Jhalak Dikhhla Jaa’s premiere on Sunday, which ran for two hours and 45 minutes, scored a TVR of 4.1. The show averaged 5.4 TVR from its two-day run (Monday 5.5 TVR and Tuesday 5.3 TVR) and contributed 52 GRPs for the three days.
Jhalak Dikhhla Jaa will have competition from Zee TV’s Dance India Dance which debuts on 31 December.
