Sony’s Tushar Shah joining Disney as marketing director

MUMBAI: Sony Entertainment Television (SET) India vice-president marketing and communications Tushar Shah has put in his papers.

According to reliable industry sources, Shah is slated to join Disney India as director marketing in July. Shah will be moving in to the vacancy left behind by the departure this month of Disney’s current marketing head Hema Govindan, whose contract is expiring.

Shah will be reporting directly to Disney India managing director Rajat Jain. However, when contacted, Shah remained tightlipped about the development and offered no comments.

Efforts to contact Jain proved futile at the time of filing this report, as his office informed that he was busy in a meeting.

As per the current hierarchy in the marketing department, former Star India hand Mubina Ansari heads viewership/consumer marketing while trade/sponsorhip marketing is managed by Saurabh Kanwar (ex-MTV), both of whom report in to Govindan.