MAM
SonyLIV shows the love for football
MUMBAI: Every football fan in India understands the hurdles that fans of the sport must put up with. Taking a cue from this, SonyLIV, the OTT platform of Sony Pictures Networks India (SPN) has designed and created a new TVC that addresses the challenges of India’s ardent football fans.
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Conceptualised by Publicis Ambience, the film speaks about the fans and how their love for the game scores over their attachment to individual leagues, clubs or players.
SonyLIV is the biggest platform for all major football championships like UEFA Champions League, UEFA Europa League, La Liga, Serie A, Ligue 1 and the upcoming FIFA world cup Russia 2018 and much more. With over 3000+ live matches and 4000+ hours of football sporting action, SonyLIV is the biggest virtual arena for all viewing football.
SPN EVP and head of digital business Uday Sodhi says, “With the growing football following in the country, we at SonyLIV believe that it’s about time that fans are informed about a legitimate and versatile online platform that will enable viewership access to their favourite games. This consumer insight is what led us to create a first of its kind unique campaign which is a dedication to the fans. We are certain our consumers will see merit in it.”
Publicis Ambience chief operating officer Paritosh Srivastava adds, “In India, football is considered as the minority sport as it is dominated by cricket. Through this TVC, SonyLIV engages with the fans and celebrates their undying passion for the sport.”
MAM
Dish TV shareholders approve three independent directors
99.49 per cent vote of confidence strengthens board as company expands into connected TV, e-commerce and OTT.
MUMBAI: Dish TV has just been served a near-perfect vote of confidence and the shareholders have dished it out in style. Shareholders of the DTH operator have approved the appointment of three new Independent Directors with an overwhelming 99.49 per cent approval. The three appointees are Mr Arun Kumar Kapoor, Ms Heena Naishadh Bhatt and Mr Ashok Anant Paranjpe.
The strong mandate reflects continued investor faith in the company’s strategy, disciplined execution and long-term value creation. It comes as Dish TV focuses on stabilising its core DTH business while actively scaling new verticals connected TV platform VZY, B2B e-commerce ShopZop, and OTT service Watcho to build a more diversified and resilient growth trajectory.
Dish TV India Limited, CEO & executive director Manoj Dhobhal said, “We are encouraged by the shareholders’ approval of the appointment of the Independent Directors and sincerely thank them for their continued trust and confidence. The Board is already benefiting from the Directors’ collective experience, which will further sharpen strategic focus and support disciplined execution.”
With a fresh, strengthened board in place, Dish TV is well positioned to navigate the evolving media landscape. In a sector where every percentage point matters, a 99.49 per cent thumbs-up is the kind of ringing endorsement that suggests the company’s recipe for the future is already tasting right.
