MAM
Sony rides on 3 Idiots to regain No. 2 spot
MUMBAI: Sony Entertainment Television (Set) has added 31 GRPs (gross rating points) in the week ended 28 April, to climb back to No. 2 position, overtaking Zee TV. The channel has achieved the feat on the back of its most prized catch – 3 Idiots.
As per TAM data (HSM, 4+, C&S), Set has recorded 240 GRPs. The channel aired 3 Idiots on 22 April that garnered 4.14 TVR. Though it is not the first time the movie is airing, it was the third most watched programme in the most watched list of the GECs. Set’s crime-based shows – C.I.D (3.62 TVR) and Crime Patrol (3.36 TVR) – continue to fetch eyeballs and are placed at No. 5 and No. 8 in the ‘Top 10 shows’ list respectively.
Meanwhile, genre leader Star Plus added 7 GRPs to end the week with 255 GRPs. Its leading fiction show, Saathiya Saath Nibhana, which dominated the Hindi GEC charts, has failed to retain its position.
Zee TV slipped to No. 3 with a marginal loss of four GRPs. The channel ended the week with 210 GRPs in its kitty.
Colors added one GRP, taking its total points to 195 GRPs. Its leading fiction show, Balika Vadhu, continued to garner an average of 3 TVR.
Meanwhile, Sab lost 5 GRPs to total 110 GRPs, while Life OK lost 3 GRPs to record 83 GRPs.
Sahara One clocked 43 GRPs, while Imagine TV ended the week with 32 GRPs.
MAM
Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
