MAM
Sony Pictures’ Juhita Gupta takes lead role on YouTube channels
MUMBAI: Sony Pictures Networks India has handed the reins of its YouTube channels to Juhita Gupta, a seasoned media professional with over 16 years of consumer insights and market research under her belt.
Gupta, who has spent more than a decade shaping programming strategies and audience growth across Sony Sab, Sony Pal, Sony Max and Set, is known for blending data storytelling with sharp commercial impact. Her remit now includes steering Sony’s digital video footprint at a time when streaming platforms are fighting fiercely for attention.
Before joining Sony, she worked with 9XM, Disney Channel, Hungama, Star Movies and Channel V, giving her a panoramic view of India’s entertainment ecosystem, from kids’ content to blockbuster films.
She began her career in FMCG research at Nielsen and TNS, tracking categories from skincare to home care. Those early years sharpened her instincts in quantitative and qualitative research, a skill set she later repurposed for television and, now, digital.
Gupta’s expertise runs the gamut from weekly TV ratings (TAM, BARC) and promo planning to ethnographies, focus groups and social listening. In her own words, she thrives on “insight mining” and translating numbers into narratives, a talent Sony hopes will give its YouTube channels an edge in the battle for viewers.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
