Brands
Sony names Harsh Sheth business head of Sony Entertainment Television
MUMBAI: Sony Pictures Networks India has tapped Harsh Sheth to run the business of Sony Entertainment Television, one of the country’s most recognisable Hindi general entertainment channels, signalling a renewed push on profitability and scale.
Sheth joins as business head – Sony Entertainment Television, with responsibility for overall business strategy and P&L. He will report to Nachiket Pantvaidya, chief content officer for SET, Sony Marathi and movie production.
The appointment brings to SET a media executive with nearly two decades of experience across television and digital platforms. Sheth most recently served as business head for Star Bharat and Star Utsav at JioStar, where he oversaw Star Utsav’s turnaround after its free-to-air entry, steering the channel to the number one position nationally. He also strengthened Star Bharat’s financial performance through tighter cost controls and sharper content optimisation.
Before JioStar, Sheth spent more than a decade at Disney Star, where he played a central role in building the company’s Hindi and English movie networks. As business head – Hindi and English movies, he drove sustained profitability and forged long-term partnerships with studios and creative talent.
Nachiket Pantvaidya said Sheth’s appointment comes at a pivotal moment for the channel. “Harsh brings a strong blend of commercial acumen, audience insight and leadership experience. As SET sharpens its growth and business ambitions, his track record of building large, profitable entertainment businesses will be a valuable addition,” he said.
Sheth called SET “one of India’s most iconic entertainment brands” and said he was looking forward to the next phase of growth. “I’m excited to join SPNI and work closely with Nachiket and the leadership team to strengthen SET’s market leadership,” he said.
Sony Pictures Networks India, the consumer-facing identity of Culver Max Entertainment, operates 28 premium channels across entertainment, movies, sports, kids and factual genres, alongside OTT platform Sony LIV. The network reaches more than 700 million viewers in India and is available in over 150 countries.
With Sheth at the helm of SET’s business, SPNI is betting that disciplined execution and audience-led strategy can keep one of Indian television’s biggest brands firmly in the race, even as competition for eyeballs grows fiercer by the day.
Brands
Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
