Brands
Sony acquires optical data storage start-up
MUMBAI: Sony Corporation of America (SCA) has acquired Optical Archive Inc. (OAI), a company that specializes in optical storage systems for the data center market. The acquisition is made by SCA on behalf of Sony Corporation.
With Sony, OAI will leverage its experience and capabilities in data center hardware design, supply chain operations and systems integration with Sony’s expertise in optical disc and manufacturing technology to develop new optical disc library systems that will meet the technological demands from the growing cold archive market.
The term “cold archive” refers to a class of data that must be retained over a long period of time but isn’t accessed frequently, such as cloud-based photo storage and data retained for legal or regulatory reasons. Cold archive is the largest and fastest growing portion of the data center storage market.
“This acquisition marks the beginning of our commitment to this growing market. Optical disc libraries will provide many advantages to customers who are currently using tape or hard drive technology to store cold data, such as lower costs, extremely durable media life, and higher data throughput rates. We plan to leverage and expand our existing optical disc production lines in order to accommodate the growing demand for this media,” said Sony Corporation SVP and deputy president, Device Solutions Business Group Terushi Shimizu.
“We are thrilled to be part of Sony. Merging Sony’s excellence in optical engineering and manufacturing with OAI’s experience and capabilities in data center hardware design and operations will deliver innovative new storage solutions to customers,” added OAI CEO Frank Frankovsky.
Brands
Zydus Wellness expands Ritebite Max Protein into new formats
RTD shakes, ghee jaggery bars and Korean chips target $10–12 bn protein market.
MUMBAI: Protein is no longer just gym talk, it’s making a full-course entry into everyday India. Zydus Wellness Ltd. is stretching its Ritebite Max Protein portfolio across three new formats, signalling a sharper push to turn protein from a niche supplement into a daily habit. The expansion brings ready-to-drink (RTD) protein shakes, culturally rooted ghee jaggery bars, and Korean-inspired protein chips under one umbrella, an attempt to build what the company calls a “multi-format protein ecosystem”. The move targets India’s rapidly expanding protein market, currently estimated at $10–12 billion and growing at a mid-teen CAGR.
The numbers suggest the strategy already has legs. In Q3 FY26, Ritebite Max Protein posted near double-digit EBITDA margins following its acquisition, driven by distribution expansion, product innovation and broader category tailwinds.
At the centre of the rollout is convenience. The newly launched RTD shakes available in Choco Burst and Berry Blush deliver 26 grams of protein per 250 ml serving, designed for on-the-go consumption. Meanwhile, the “Roots” Ghee Jaggery Protein Bars blend traditional Indian ingredients with whey and casein, offering 10 grams of protein and 4 grams of fibre per serving.
But the play isn’t just about nostalgia. On the other end of the spectrum, Korean-flavoured protein chips featuring variants like Hot Chilli, Barbeque and Gochujang tap into global snacking trends. Each 60-gram serving delivers 10 grams of protein and 4 grams of fibre, alongside claims such as no palm oil and gluten-free formulation.
The broader insight is clear: the protein category is fragmenting along lifestyle lines. One cohort is leaning into familiarity and traditional formats, while another is chasing novelty and international flavours. Zydus is betting it can straddle both worlds.
With a nationwide rollout planned across e-commerce and quick-commerce platforms, the company is positioning Ritebite Max Protein not just as a product line, but as a day-long consumption habit, one shake, bar, or chip at a time.
