MAM
Some learning, some entertainment, some fun – the secret sauce of tackling the lockdown time
COVID-19 has changed the way companies used to work in India and across the world. With work from home programs and remote work policy, a lot of Indian companies are determined to sail through this crisis. While building a robust technical infrastructure to continue 'business as usual' is necessary, learning and upskilling have become paramount amidst all the chaos. Taking care of our wellbeing and mental health is equally critical.
Building talent
According to a report by McKinsey Global Institute, by 2030, as many as 375 million workers globally will have to master fresh skills as their current jobs evolve alongside the rise of human-machine partnership. Also, another recent one 'Workplace Learning Report’ by LinkedIn suggested that 2019 was the year of the skills gap.
The current pandemic is taking a toll on SMEs, start-ups and large corporates but some of them are going the extra mile to support their employees and adjust to the ‘New Normal’. Prasad Shejale, Founder & CEO, Logicserve Digital said, “While we all try to find our balance to navigate this crisis – whether at the global, country, organisational or individual level; we must continue to learn and upskill. It's time that the leaders adopt an agile mindset and offer an opportunity for their workforce to learn critical skills relevant in this digital age.”
“We, at Logicserve Digital, have started virtual learning classes and our teams are trying their best to remain focussed on acquiring new skills. It gives me immense pleasure to share that a lot of logimates used the lockdown time to learn new skills while continuing their routine work and, we now have 100+ Google certified professionals in the company. I would like to congratulate all team members for their enthusiasm and continued commitment towards learning and growing in these challenging times too,” he added.
The 100+ Google certified professionals, which includes 107 Search Professionals and 115 GAIQ professionals, have completed 200+ certifications.
Knowledge Sharing
A strategic approach with a long-term outlook can result in a greater unity of purpose for organisations as well as communities. While the governments all over the world are keeping no stone unturned in helping each other dVUCAuring these crises, it’s time that the corporate industry leaders join hands as they re-draw the business playbook.
“It is more apparent now than ever that we live in a (Volatile, Uncertain, Complex and Ambiguous) world. This unsettling situation is impacting our personal as well as professional lives alike, and it’s time for industry leaders to act together. I do not doubt that if the entire marketing fraternity collaborates, we will emerge stronger,” added Prasad.
Alongside this belief, Logicserve Digital has started organising Digital Marketing Masterclass with the purpose of sharing knowledge with the fraternity and clients. "After an overwhelming response of the first session, we look forward to more sessions scheduled this month on varied topics covering GCM, Advance Google Analytics, Adobe Ecosystem, GMP overview, Enhancing UI via AMP and PWA, etc. Furthermore, I am glad that out of the many strategies being included as a part of the masterclass initiative, cause-led campaign approach coupled with snackable content continues to be one of the top subjects appreciated by industry colleagues,” said Prasad.
Reigniting Hobbies
The lockdown time has been really stressful and challenging in many ways. It is very essential to be calm and relax while ensuring that we take care of our mental health too. One of the simplest ways to do that is to indulge in some activity that we enjoy, any hobbies that we have. Multiple researches suggest that people with hobbies have lesser chances of suffering from stress, depression, etc. Logimates have aptly used the lockdown time to do things they enjoy, reignite their hobbies, relive their passions. It feels great to see the pool of talent we have. And the fact that these activities make us feel happier in these tough times is definitely a bonus.
Better Tomorrow
Considering the deep internet penetration in our country with the availability of mobile phones, the new-age consumers are already very active in the virtual space. While digital offers a huge potential for companies to navigate this global pandemic, leaders must act promptly in the interest of their employees and business sustenance. Learning, upskilling and industry togetherness through knowledge sharing will play a huge role in defining the future course.
MAM
Kelvinator launches ‘Summer Paused’ AC activation in Mumbai
Three day Carter Road stunt targets Gen Z with interactive cooling experience
MUMBAI: Mumbai’s heatwave met its match and briefly, even time seemed to freeze. Kelvinator has rolled out an on-ground activation titled ‘Summer Paused’ at Carter Road Promenade, turning a busy seaside stretch into a surreal, snow-dusted spectacle to spotlight its heavy-duty air conditioners. At the heart of the installation is a live performer suspended mid-motion, staged as a “frozen” figure amid artificial snow and icy backdrops. The visual contrast chilled theatrics against Mumbai’s peak summer does the heavy lifting, translating a product promise into something passers-by can literally see and feel.
The objective is clear: cut through seasonal advertising clutter and make cooling tangible. Rather than leaning on traditional messaging, the brand is betting on experiential storytelling to drive recall and social media traction.
The three-day activation is designed to be more than a static display. Interactive formats such as ‘Break the Freeze’, ‘Brain Freeze’, and ‘The Staredown’ invite visitors to engage directly, nudging them from spectators to participants. An Instagram-led mechanic further amplifies the effort, encouraging user-generated content and extending the campaign’s reach beyond its physical footprint.
The choice of location and format signals a sharp focus on younger, digital-first audiences Gen Z and millennials who frequent high-footfall urban hotspots and are more likely to share immersive experiences online.
Behind the theatrics sits a broader product push. Kelvinator’s latest AC range is positioned around smart technology, energy efficiency, and durability, tailored to increasingly unpredictable and intense Indian summers. But instead of listing features, the campaign opts to dramatise the outcome: cooling so effective, it can “pause” summer itself.
In a category where every brand promises relief, Kelvinator is trying to make that promise visible, one frozen moment at a time.
