Ad Campaigns
Som Distilleries & Breweries launches Woodpecker Beer’s #TwistAnd Sip campaign
Mumbai: Som Distilleries & Breweries has launched its latest campaign, #TwistAndSip, aimed at appealing to the adventurous spirit of modern India. The campaign emphasises the brand’s commitment to making beer more enjoyable and accessible, particularly highlighting the innovative twist cap feature that simplifies the experience.
This feature eliminates the need for bottle-openers or unconventional methods, allowing beer lovers to enjoy their drink with a simple twist. This convenience aligns well with the fast-paced, on-the-go lifestyle of today’s consumers.
Som Distilleries & Breweries COO Diwakaran Suryanarayana said, “With Woodpecker, we set out to deliver not just great beer, but also a new way to experience it. The #TwistAndSip campaign embodies our vision of creating a product that’s as easy to enjoy as it is flavourful. Packaging innovation is often overlooked, but we’ve made it central to this revolution in beer enjoyment.”
Suryanarayana further added, “The #TwistAndSip campaign is all about making moments with friends and family even more memorable. By removing the hassle of bottle openers, we’ve created a feature that makes beer drinking smoother and more fun, whether at a casual get-together or an impromptu adventure.”
The #TwistAndSip campaign marks a bold new direction for the Indian beer market, blending convenience, innovation, and style in a way that speaks to evolving consumer preferences. #TwistAndSip ad campaign will go live on various social media platforms of SDBL reaching a broad audience.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
