Brands
Sock Street rolls out smart vending at NCR metro stations
NEW DELHI: The Sock Street has taken a bold step into metro life with the launch of its first smart vending machines across key stations in the National Capital Region. The Gurgaon based premium sock brand unveiled the initiative under its Step into the Metro Life campaign, marking a fresh stride in its omnichannel journey.
Five bustling stations MG Road, Guru Dronacharya, South Campus, INA and Noida City Centre now host automated kiosks stocked with the brand’s best sellers. From bamboo socks and sports styles to everyday essentials, commuters can grab their picks in seconds through a smooth, contactless checkout designed for fast paced city routines.
The Sock Street CEO Udit Mayor, said the vending rollout was a significant leap toward a seamless retail ecosystem. He noted that the aim was to make premium and sustainable socks available wherever customers move through the city.
Chief business officer Saurabh Srivastava added that the pilot would help the company read real time consumer behaviour and imagine new micro touchpoints that blend convenience, hygiene and clever technology.
The trial phase will guide future expansion as The Sock Street studies demand patterns and evaluates vending machines as a micro retail format. The brand hopes the model will open the door to similar placements across urban hotspots.
With this launch, The Sock Street continues its mission to upgrade everyday essentials using thoughtful design, planet friendly materials and fresh retail ideas. For NCR’s metro riders, quality socks are now just a quick tap away.
Brands
Rohini Laya Venkateswaran named executive director at Gillette India
P&G veteran with two decades of experience steps into leadership role
NEW DELHI: Rohini Laya Venkateswaran has been appointed executive director at Gillette India Pvt. Ltd., bringing with her more than two decades of experience across sales, strategy and brand leadership within the consumer goods sector. In her new role, she will help steer the company’s strategic direction and growth while strengthening its footprint in the grooming and personal care category.
Venkateswaran joins the board after a long career at Procter & Gamble, where she spent nearly 21 years shaping sales strategy, building brands and driving market expansion across India and international markets.
Most recently, she served as chief sales officer for India at P&G. Prior to that, she was vice president and country manager for east gulf markets, overseeing operations in Kuwait, Oman, Bahrain and Qatar while also guiding sales strategy across the Gulf region, including the UAE.
Earlier in her career, she led sales strategy and planning for India while serving as marketing leader for brands such as Olay and Old Spice. During this stint, she focused on reshaping go-to-market channels and building awareness through digital, social and influencer-led campaigns to drive growth.
Her journey at P&G also included roles such as director sales strategy and planning leader India, associate director modern retail and ecommerce, regional manager for Delhi and Rajasthan, and several key account and trade marketing roles across the country. She also spent time in the United States working on the P&G Walmart international team, collaborating on global retail initiatives.
Venkateswaran holds an MBA in marketing from SP Jain Institute of Management and Research and a bachelor’s degree in mechanical engineering from RV College of Engineering.
With her mix of sales acumen, brand-building experience and global exposure, Venkateswaran’s appointment signals a sharpened focus on growth and market leadership for Gillette India.
