Brands
Aero Premier League launches NCR’s first T10 aviation cricket showdown
NEW DELHI: The Aero Premier League (APL), a first-of-its-kind T10 cricket tournament for India’s aviation-linked industries, will debut in the national capital region this March, bringing corporate competition to the cricket field.
Scheduled from 17 to 24 March 2026, the inaugural season will feature 10 teams drawn from airlines, airports, customs, logistics, hospitality and allied corporate sectors within the aviation ecosystem. The league is a joint venture between Prithvi 360 Degree Pvt Ltd and Sidsportx Enterprises.
Spread across eight days, the tournament will host 23 matches in a high-octane T10 format, with two games on the opening day and three matches daily thereafter, all played in prime-time evening slots across NCR venues.
Aero Premier League chief operating officer Abhishek Sengupta, said the format was designed to match the pace and passion of aviation professionals who are avid cricket fans. He added that the league aimed to create a new sporting segment connecting the aviation community through fast, competitive matches lasting under 90 minutes.
Organisers said the league has already drawn strong interest from leading aviation corporates, positioning APL as a blend of professional sport, brand engagement and industry networking.
With its debut season in NCR, the Aero Premier League aims to set a new benchmark for corporate cricket leagues in India, combining explosive T10 action with strong business participation.
Brands
EcoMedia Solutions launches EcoMeter to track carbon impact in media
New tool aims to bring real data and accountability to ads and events
GURUGRAM: EcoMedia Solutions has rolled out EcoMeter, a new solution designed to bring sharper carbon accountability to advertising, media, marketing and events.
Built on its proprietary EMS platform, EcoMeter aims to help brands and agencies measure the environmental impact of campaigns and on-ground activations using real-world data rather than broad estimates.
The move comes as sustainability gains traction across boardrooms, even as measurement within the advertising ecosystem remains patchy and often reliant on spend-based assumptions. EcoMeter attempts to change that by using localised emission factors and activity-based inputs, offering a more grounded view of carbon output.
“Today, most carbon calculations in our industry are derived from spends or broad averages. That does not reflect what is actually happening on the ground,” said EcoMedia Solutions founder & CEO Rumjhum Gupta. She added that the tool factors in variables such as location, execution and materials to deliver a more accurate picture.
The platform allows users to compare media choices based on environmental impact, plan lower-carbon campaigns and generate data-backed ESG and BRSR reports. It spans formats including OOH, DOOH, print, digital and live events, bringing sustainability into the same decision-making framework as cost and performance.
EcoMedia Solutions says the larger goal is to move the industry beyond surface-level sustainability claims towards measurable action. As scrutiny from consumers, investors and regulators intensifies, tools like EcoMeter could play a key role in helping brands back intent with credible data.
With this launch, the company is betting that the next big metric in advertising will not just be reach or ROI, but impact that can be counted in carbon.
