MAM
Sociowash elevates Surbhi Allagh to business head, Mumbai
Mumbai: Creative digital marketing agency Sociowash has named Surbhi Allagh as its new business head for Mumbai.
With more than half a decade’s worth of experience in the advertising industry and close to four years in the organisation, Allagh has a clear understanding of the advertising industry and Sociowash’s culture that needs to be built in Mumbai, said the agency in a statement.
Hired as a creative lead and soon promoted as the agency’s creative director, Allagh is also an instructor at the Sociowash and is currently helping build Sociowash Studios, a new venture that is soon to be launched by the organisation.
With 200 brands and 120 team members across both of its offices, the agency is set to expand its Mumbai team. “Surbhi joined us in February 2018 as a creative lead. While working with a team of over 50 individuals, she has built a massive pipeline of future leaders,” said Sociowash co-founder Pranav Agarwal. “She then took the challenge to set up Sociowash in Mumbai, having acquired and created a strong brand portfolio comprising names like P&G, Viacom18, UpGrad, Voot, Starbucks, Big Bazaar, Nykaa, and more.”
Allagh has worked in a plethora of profiles ranging from programming executive to brand stylist before joining Sociowash.
“Over the last few years, we have established ourselves as one of the go-to creative digital agencies for brands across genres and the next few years would aim at setting up a strong team in place along with accelerated growth,” said Allagh. “While the pandemic years emphasised on the need to strengthen our teams and processes across the agency, the next years would aim at further scaling the business while continuing to add value.”
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
