Ad Campaigns
Society Tea blends tradition with on-box advertising campaign
Mumbai: Society Tea has collaborated with Amazon Ads on an innovative on-box advertising campaign. As part of this campaign, Society Tea will integrate its branding onto Amazon’s delivery boxes. This integration further reinforces Society Tea’s commitment to innovation and customer engagement in the ever-evolving tea industry. The special delivery boxes will be available across Bengaluru and Mumbai.
This collaboration with Amazon Ads marks a significant milestone for Society Tea as it is the first time it has used on-box advertising to reach customers. The activation represents an extension of Society Tea’s successful online and above-the-line (ATL) campaign which is “Taazgi Bhari Pyaali Society Waali”.
Karan Shah, Director of Society Tea, remarked, “Our collaboration with Amazon Ads represents an exciting new medium for Society Tea, allowing us to extend the reach of our campaign across omni-channels, leveraging special delivery boxes as mini billboards for our latest advertising campaign. By reaching customers in new ways through this campaign, we hope to not only expand our customer base but also introduce our variety of products to a wider audience.”
“We always strive to help brands reach relevant audiences across both online and offline touchpoints,” said Amazon Ads India director, Growth Customer Sales, Kapil Sharma. “We have worked with Society Tea for a number of years now. Using on-box advertising, we hope to help Society Tea introduce its range of products to homes across India.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
