MAM
Snapdeal unveils the nextgen ads platform to empower its 300,000 strong seller community
NEW DELHI: Online marketplace Snapdeal today launched the next generation version of its advertising platform assist sellers to improve their brand visibility.
Snapdeal Ads, developed entirely in-house, will also help measure results instantly and drive online business with the help of advanced advertising tools.
Snapdeal Ads enables sellers to target the right customers, based on their browsing behavior, geo-location and purchase history. Along with driving product discovery and revenue, Sellers will now be able to curate ad campaigns for specific customer groups through targeted advertising and can even participate in auction based buying of ads inventory, view detailed reports and simultaneously promote products through a range of different ad campaigns.
Snapdeal senior vice president of Partnerships and Strategic Initiatives Tony Navin said:“Snapdeal Ads will allow sellers to reach their customers in a more precise manner, help build targeted campaigns, measure impact and return on investment on a real-time basis. With this next generation platform, we have addressed the marketing challenges faced by our sellers by providing a simplified advertising panel to fulfill their diverse business requirements”.
About 30,000 plus sellers are already advertising on Snapdeal ads, and have witnessed an average of 2X increase in business in comparison to others.
Sellers on Snapdeal can access Snapdeal Ads by simply visiting ads.snapdeal.com.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
