Brands
Snack N Snack lands bold in-house launch on Bigg Boss Tamil
MUMBAI: Snack N Snack delivered prime-time flavour inside the Bigg Boss Tamil house with a first-of-its-kind in-show product launch that blended entertainment with innovation. The clean-label Indian snacking brand unveiled its full range to millions of viewers in one of the season’s most striking integrations.
The activation began with a high-impact visual moment. A central installation showcasing all nineteen Snack N Snack products lifted smoothly with a drone reveal, creating a crisp, high-recall shot that instantly hooked the audience.
House captain FJ then stepped in for the official unveiling, setting the stage for natural, on-camera engagement. Contestants explored the lineup, sampled the snacks and reacted in real time, turning the tasting into a lively, organic sequence that felt true to the flow of the episode.
Founded on the belief that snacking should be delicious, honest and guilt-free, Snack N Snack has built its identity around clean ingredients and traditional Indian grains. Its range spans jowar balls, wheat puffs, multigrain mixes and jowar-bajra fusions, all made without palm oil, added sugar, artificial colours or preservatives. The brand’s modern take on “better-for-you” snacking continues to earn steady traction across households.
By tapping Bigg Boss Tamil, one of Tamil Nadu’s most influential entertainment properties on Star Vijay and JioHotstar, the brand secured unmatched visibility and cultural resonance. The drone-led reveal and spontaneous cast interactions ensured the integration stood out as one of the season’s most memorable showcases.
With this milestone moment, Snack N Snack has strengthened its promise of bringing clean, flavour-forward Indian snacking to a wider audience, one crunchy on-screen reveal at a time.
Brands
DeVANS sparks buzz with self-chilling beer can April Fools campaign
Godfather stunt racks up 7 million impressions, blending humour with hype
NEW DELHI: DeVANS Modern Breweries has stirred up the marketing pot with a playful yet high-impact campaign teasing a futuristic “self-chilling beer can” under its flagship Godfather label.
What began as a seemingly bold product innovation quickly turned into one of the most talked-about brand moments online, before being revealed as an April Fools’ Day prank. The reveal, however, did little to cool the buzz.
The campaign clocked over 7 million organic impressions across platforms including LinkedIn, Instagram, Facebook and X, with users debating whether the concept was a genuine breakthrough or clever marketing theatre. Thousands of shares and comments turned the idea into a full-blown conversation, drawing in both consumers and industry insiders.
The hook was simple but effective. A self-chilling can positioned as an on-the-go convenience product tapped into the imagination of younger, urban audiences. Add the timing around April Fools’ Day, and the campaign struck the perfect balance between curiosity and scepticism, keeping audiences guessing.
Marketing experts have pointed to the campaign as a case study in leveraging cultural moments. By leaving just enough ambiguity, the brand invited audiences to participate rather than simply observe, turning passive viewers into active contributors to the narrative.
“Godfather has always been an iconic brand, but iconicity must evolve to stay meaningful,” said DeVANS Modern Breweries chairman and managing director Prem Dewan. “The ‘Self-Chilling Can’ was our way of showing up in a cultural moment with confidence and a sense of humour.”
Beyond the numbers, the campaign signals a broader repositioning for Godfather. Long seen as a legacy beer brand, it is now leaning into youth culture, digital-first storytelling and topical engagement to stay relevant in a crowded alcobev market.
In a space where attention is fleeting, DeVANS has shown that sometimes the coolest idea is the one that keeps people guessing.
