Brands
Snack N Snack lands bold in-house launch on Bigg Boss Tamil
MUMBAI: Snack N Snack delivered prime-time flavour inside the Bigg Boss Tamil house with a first-of-its-kind in-show product launch that blended entertainment with innovation. The clean-label Indian snacking brand unveiled its full range to millions of viewers in one of the season’s most striking integrations.
The activation began with a high-impact visual moment. A central installation showcasing all nineteen Snack N Snack products lifted smoothly with a drone reveal, creating a crisp, high-recall shot that instantly hooked the audience.
House captain FJ then stepped in for the official unveiling, setting the stage for natural, on-camera engagement. Contestants explored the lineup, sampled the snacks and reacted in real time, turning the tasting into a lively, organic sequence that felt true to the flow of the episode.
Founded on the belief that snacking should be delicious, honest and guilt-free, Snack N Snack has built its identity around clean ingredients and traditional Indian grains. Its range spans jowar balls, wheat puffs, multigrain mixes and jowar-bajra fusions, all made without palm oil, added sugar, artificial colours or preservatives. The brand’s modern take on “better-for-you” snacking continues to earn steady traction across households.
By tapping Bigg Boss Tamil, one of Tamil Nadu’s most influential entertainment properties on Star Vijay and JioHotstar, the brand secured unmatched visibility and cultural resonance. The drone-led reveal and spontaneous cast interactions ensured the integration stood out as one of the season’s most memorable showcases.
With this milestone moment, Snack N Snack has strengthened its promise of bringing clean, flavour-forward Indian snacking to a wider audience, one crunchy on-screen reveal at a time.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
