SMG wins Dabur’s media planning mandate

MUMBAI: Starcom MediaVest Group (SMG) has won the media planning account for Dabur’s entire portfolio of skin care, hair oils and home care products.

The account was won on the back of recently held multi-agency pitch.

Maxus India was the incumbent agency.

Starcom MediaVest Group-India CEO Malli CR said, “We are thrilled to associate with Dabur. The brand has a legacy of offering some of the best, natural products in the category. Our solid Research and Analytics combined with robust Media Planning tools will accelerate Dabur’s visibility, recall and intent among consumers.”

Dabur’s in-house ad agency Adbur handles the media buying for the products.

Dabur India has a range of products in the Home care, Personal Care, Health Care and Food and Beverage sections. It has a portfolio of over 250 products.