MAM
SMG Convonix creates a digital campaign for OLX
MUMBAI: SMG Convonix, an integrated digital marketing solutions company and part of Starcom MediaVest Group, has come up with a unique integrated experiential digital media campaign for OLX “Phone ko banao SELLphone”. OLX, in a marketing campaign across TV, radio, and outdoor, is promoting a new concept of ‘sell-phone,’ focusing on three core communication points click-upload-sell.
The digital ad campaign by the digital agency trendily allows the users to sell off household things virtually by just experiencing this innovation on web though their mobile phones. This mobile sync web campaign goes live on Yahoo and MSN from 4 and 5 June, respectively.
Women have always been an integral part of the brand communication at OLX. With ‘Phone ko banao Sell-Phone’ OLX celebrates the individuality and independence of the new-age Indian woman. The campaign displays OLX mobile App as a tool of empowerment for women, allowing them to earn money, and unclutter from the convenience of their homes.
The technical capabilities of SMG Convonix and integrated digital marketing solutions drive synergies across various elements of the online ecosystem to architect solutions that sit right at the heart of their clients’ business imperatives.
OLX India CEO Amarjit Batra said, “The current campaign “Phone ko banao SELLphone” stemmed from the insight that it is easier to use a classifieds platform from a mobile phone than a desktop PC. The campaign tries to highlight that online selling is fun and convenient”.
“This innovation is an attempt to deliver the joy of selling through mobile, and displays the ease of the OLX mobile App. With this campaign we intend to give our users the best possible user experience,” he added.
SMG Convonix CEO Vishal Sampat said, “With this mobile and web sync innovation we have tried to break the clutter in the digital ad space and bring out the realistic experience of making your phone a “SELLphone. We wanted to take this several notches higher by creating a truly unparalleled interactive digital campaign by gamifying the website.”
He added, “There is a lot of information this communication had to convey. It had to explain what digital ad campaign is, how it benefits consumers and how to access your phone to sell. We hope that this innovation will not just create awareness about the brand but also give an opportunity to experience the ease of use for the OLX mobile App.”
Brands
OPPO India rolls out Zindagi Ka Frame Wide Karo ahead of F33 launch
KL Rahul-led campaign spotlights real-life moments and front camera focus
NEW DELHI: OPPO India has unveiled its latest brand campaign, Zindagi Ka Frame Wide Karo, featuring KL Rahul, as it gears up for the launch of its upcoming F33 Series.
The campaign film, also starring content creator Satish Ray, captures the spirit of spontaneous moments and shared experiences, positioning the F33 as a front-camera-first device designed for real-life use. Set against a mountain trek backdrop, the narrative follows a group of friends whose getaway takes an unexpected turn when they run into Rahul, leading to a series of candid, unscripted moments.
Through humour and warmth, the film highlights how young consumers increasingly capture memories as they happen, without worrying about perfect framing or conditions. The storytelling underscores the device’s ability to handle wide-angle group selfies, durability in real-world scenarios and consistent performance across situations.
Sharing his experience, OPPO India brand ambassador KL Rahul said, “What I loved about this film is how real it feels. It’s not about posing or planning a perfect shot, these are the kind of moments we all live every day with friends.” He added that the device allows users to stay in the moment without worrying about the frame or performance.
Explaining the campaign thought, OPPO India head of communications Goldee Patnaik said the F series has built a reputation for durability and everyday reliability, and the F33 extends that strength into how users capture and share memories. He noted that selfies and group photos remain central to social interactions, making a dependable front camera a key focus.
Further elaborating on the idea, OPPO India head of digital marketing Sushant Vashistha said, “The idea behind ‘Zindagi ka frame wide karo’ is rooted in how young Indians experience life collectively, through friendships, fandom and shared moments.” He added that Rahul’s presence brings authenticity and relatability to the narrative.
The campaign will be rolled out across digital platforms, social media channels and video networks in the run-up to the F33 Series launch.
With this campaign, OPPO is leaning into a simple insight: life rarely fits neatly into a frame, and sometimes, the best moments are the ones that spill over.
