Ad Campaigns
SmartCooky.com to champion #FitIndia campaign
New Delhi: NDTV’s e-commerce venture SmartCooky is happy to announce a strategic partnership with Glanbia Performance Nutrition, for India’s largest fitness drive, the #FitIndia Campaign.
SmatCooky is partnering with the #FitIndia campaign to build awareness about nutrition, health and fitness. India is the diabetes capital of the world and the rising incidences of obesity and hypertension, amongst other lifestyle diseases, is a great cause of concern. The campaign will create a network of professionals such as dieticians, nutritionists, educators and key opinion leaders. This initiative will travel across 12 cities in the next few months, while working together with change makers at various levels and organizations.
The campaign was launched and supported by the Union Minister for Health and Family Welfare, Shri J P Nadda, in the presence of dignitaries including actor and fitness enthusiast, Milind Soman. Giving it his full backing and support, Mr.Nadda stressed that this is the need of the hour and high on the government’s agenda.
Mr. Nadda on Thursday underlined the rising scare of lifestyle diseases in India and the importance of yoga, and a balanced diet to tackle these. Reinforcing the government’s commitment towards health, he said, “My ministry will provide full support in eradicating non communicable and lifestyle diseases from India. I recommend we should practice yoga and maintain a balanced diet for a healthy lifestyle to ensure a fitter India”.
SmartCooky.com is the leading e-commerce platform focused on helping consumers lead a healthier lifestyle, providing a unique mix of content and commerce. The platform started out under the banner of NDTV Food as a content website, focusing on recipes, health and fitness articles; and has become the No.1 content site in India. In the current avatar of SmartCooky, the platform offers a mix of its existing articles, recipes and a chance for customers to shop from a wide range of 2000+ products. The e-commerce shop offers products within the health, nutrition, wellness and personal care space, which have been individually handpicked by our in-house experts.
“There’s never been a better time to launch a nationwide movement spreading awareness about health, wellness and nutrition. SmartCooky is delighted to be a contributing knowledge partner in this initiative”, shared Seema Chandra, Managing Director, SmartCooky.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
