Ad Campaigns
ŠKODA launches Rapid Onyx in India with integrated ad campaign
MUMBAI: The festive season witnesses a slew of new car launches including special edition offerings and other variants. With so much promotional activity undertaken by brands, it is important to stand out of the clutter and create an impact that will leave a memorable impression in the marketplace.
ŠKODA Auto India has now launched its latest model, the new Rapid Onyx, which boasts unique features and a special price that makes it the best in the segment.
The auto major has launched an integrated ad campaign that has been conceptualised and executed by Publicis India. As part of the ad campaign, the agency has launched a TVC that keeps the family at the heart of decision-making when it comes to car purchase. And who better to do the selling than kids, who know the best way to convince their parents into buying a car of their choice.
In the TVC, we see a daughter trying hard to convince her strict dad to buy the latest Rapid Onyx, but in turn receives an unexpected surprise reaction from him. The film captures the many features of the new car including the reasonable price tag it carries, and why it is a family winner all the way.
ŠKODA AUTO India Head of Marketing and Product Tarun Jha says, “ŠKODA is a human brand and in all our communication, we try to bring a human story which our consumers can relate to better. Similarly, our products and features are designed keeping consumers in mind. With the Rapid Onyx, we wanted to delight the customers with not only features but also the price point. We have managed to do all that keeping the family’s core interest in mind.”
Publicis Ambience COO Paritosh Srivastava adds, “The biggest challenge was to do a pure product film in the tonality of brand ŠKODA. Weaving a family story around the product features does the job nicely for us. The added benefit obviously is the pester power we appeal to that is playing increasingly an important role in big purchases in any home. We’re confident that in the clutter of festivals we will stand out with this communication.”
The campaign has been launched on air and will also explore popular offline and online mediums like print, outdoor, digital among others.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
