MAM
Skoda Auto &Publicis Worldwide India collaborate to unveil five-film series
Mumbai: Following the success of the Škoda Slavia launch campaign, Skoda Auto India has launched the second leg of the integrated campaign to promote Skoda Slavia to the Indian masses.
The campaign, created in collaboration with its agency partner, Publicis Worldwide India, consists of a series of five films that continue to push the Slavia journey forward.
The campaign is a part of SkodaAuto’s 2.0 philosophy of “Made of what really matters.”
The inaugural launch campaign undertaken earlier this year was built on the central thought – “The car that’s in your heart, is the car that really matters.”
The campaign will use all necessary platforms, with a focus on digital and social platforms.
Publicis Worldwide India CEO Paritosh Srivastava said, “Slavia is a real game changer for Skodain India, it’s a great product with a very bright future. The launch campaign did very well, and the challenge was to push the narrative of “Made of what really matters” further.”
He further added, “This campaign focuses on the features but done the Skodaway with simplicity, warmth, and charm at the heart of it. The stories have universal appeal and will connect with audiences of all profiles across the country. As an agency, we have done some glorious work on Škoda in the past and are confident that this campaign will also do wonders for the brand.”
The films take viewers through the lives of an Indian family and how each of the game-changing features of Slavia helps them navigate their everyday journey with humour and the right insights.
ŠkodaAuto India head of marketing Tarun Jha said, “We wanted to give each feature of the Slavia a pedestal of its own and break free from conventional methods of highlighting them. We wanted the campaign to have a crisp storyline with a touch of humour.”
He further added, “Skoda believes in customer centricity and each feature is developed keeping our customers in mind. We are confident that the heart-warming campaign will create a lasting impression in the minds of our audiences.”
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
