Brands
Ednex Global launches to link study abroad choices with careers
Ashish Gupta’s new consultancy focuses on outcomes, ROI, and real career paths
GURGAON: Ashish Gupta, a marketing veteran with over 20 years of experience in education, retail, and consumer marketing, has unveiled EdNex Global, an international education consultancy with a fresh focus on career outcomes.
Unlike traditional counselling, which often revolves around securing admissions, EdNex Global aims to guide students from day one to the long-term impact of their choices. The firm’s outcome-led approach links course selection and study destinations to employability, post-study work options, and return on investment.
Gupta, formerly of IDP Education Ltd, has shaped the firm’s philosophy through years of experience managing student recruitment and partnerships with universities both in India and abroad. He said, “Study abroad decisions carry lasting financial and professional consequences. We start by understanding where a student wants to be in several years and map education choices that realistically support that vision.”
EdNex Global offers a full suite of services covering counselling, admissions, documentation, and visa processes. Its framework evaluates courses and destinations based on ROI, visa likelihood, employability trends, and industry demand, bringing clarity and consistency to the study abroad journey.
Technology supports rather than replaces human guidance. CRM-led lead management and data-backed counsellor allocation enhance responsiveness while keeping advice personalised.
The company will work with universities across Australia, the UK, the US, Canada, New Zealand, parts of Europe, and the Middle East. With plans to expand across select Indian cities, EdNex Global will grow its counselling and documentation teams over the coming year, aiming to make study abroad decisions smarter and more career-focused.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
