MAM
Siyaram Silk gets Ranveer Singh as brand ambassador
MUMBAI: Siyaram Silk has roped in Bollywood actor Ranveer Singh as the new face of the brand.
With a rich legacy of 40 years, Siyaram’s men’s wear fashion is synonymous with high quality, continuous innovation and iconic futuristic designs which are local at heart and international in appeal.
Siyaram’s association with Ranveer Singh, who is hugely followed for his incredibly edgy sense of style, comes at a time when the brand is growing rapidly and evolving to make its presence felt in the textile industry all over the world. Ranveer’s soaring popularity across age groups and cities and his spectacular body of work make him an inspiration to many.
Commenting on this association, Ranveer Singh said, “This is truly an iconic brand. One that has a great legacy. I’ve grown up watching the Siyaram’s ads so to have been chosen as the ambassador of the brand is quite a nostalgic moment for me. I remember the biggest and most magnificent looking ads were Siyaram’s. So, I’m really excited that I am a part of this family. I have always envisioned it as a brand that inspires people.”
Siyaram’s CMD Ramesh Poddar is excited about the collaboration and confirms that, “We have signed up Ranveer Singh as our brand ambassador given his sheer popularity across demographics. He is a style and youth icon. Siyaram’s has been a leader in textiles and fabrics for men’s fashion by making global fashion accessible to the Indian consumer and our products come with a culture of legacy & values. Ranveer Singh clearly defines the attributes of our brand and we are looking forward to this fashionable journey with him.”
MAM
Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
