MAM
Six Inches Communications rolls out an OOH campaign for Kingston
MUMBAI: Integrated brand communications agency Six Inches Communications has launched a new out-of-home campaign for the pen drive brand Kingston, wherein it has installed huge pen drives at selected malls.
The installation in the form of an enormous pen drive attempts to highlight and reiterate ‘storage and space’ which is the USP of the brand.
Six Inches Communications MD and CEO Pravin Shah said, “In order to communicate the magnitude of space offered by Kingston pen drives we opted for the OOH medium as it gives a brand the flexibility to explore innovation with products in terms of size, shape and experience. The larger-than-life installation will successfully bring to life some of the key benefits of Kingston pen drive”.
The concept of the innovation revolves around the idea of giving the users a real life experience of entering into a pen drive from the exterior. An illusion of people getting into the pen drive will be created while the inner walls of the ‘gigantic’ installation will have interesting graphics depicting the benefits of the device, the company said.
Kingston India marketing director Vishal Parekh added, “Kingston pen drives have large capacity and is one-of-its-kind in this category. We wanted to highlight the fact that though pen drives look small, they are huge storage devices and convey the idea that one can carry his/her world in a pen drive, be it music, movies, data, photographs or confidential documents”.
Kingston Technology is a US-based independent memory module company whose products include solid state drives, memory modules, Wi-drive, USB drives, memory cards and card readers.
MAM
Google appoints Karan Dugal as Head of Quick Commerce, FoodTech and Gaming
Veteran digital leader steps up to drive AI-powered growth in high-velocity consumer sectors at Google.
MUMBAI: Google has served up a fresh leadership move that’s anything but slow Karan Dugal is now officially in the driver’s seat for some of the fastest-moving parts of the digital economy. The tech giant has elevated Karan Dugal to Head of Industry for Quick Commerce, FoodTech and Gaming, a strategic role that puts him at the helm of sectors defined by speed, convenience, and instant gratification. The appointment comes after nearly six years at Google, capping a 15-year career in the digital ecosystem that includes previous roles at InMobi and Meta, where he served as Client Solutions Manager for over three years.
In a LinkedIn post announcing the move, Dugal described it as “a thrilling new challenge” and spotlighted the explosive “instant gratification” economy. He pointed to ultra-fast delivery models in quick commerce, the booming food technology space, and the continued surge in gaming as key areas ripe for transformation.
Dugal emphasised that artificial intelligence will act as a powerful catalyst, accelerating consumer journeys across these ecosystems by enhancing user experiences, streamlining operations, and capturing shifting demand in digital-first categories. He expressed excitement about collaborating with teams in this “high-velocity landscape” and thanked Roma Datta Chobey and Preeti Lobana for their support during the transition.
The timing is spot-on. As platforms and brands pour resources into AI-led solutions, Google is sharpening its focus on consumer-driven verticals where speed and personalisation are winning formulas. From 10-minute grocery deliveries to seamless food ordering and immersive gaming sessions, these sectors are reshaping how Indians live, eat, and play.
With his deep experience in sales, marketing strategy, and digital growth, Dugal brings the perfect blend of insight and execution to help Google and its partners stay ahead in an always-on world. In an industry that never hits pause, his new role promises to keep the momentum firmly on fast-forward.
Whether it’s lightning-quick deliveries or next-level gaming thrills, expect plenty of smart moves ahead after all, when it comes to quick commerce and tech, Google just levelled up its own game.
