MAM
Six Inches bags creative responsibilities for five brands
MUMBAI: Mumbai-based creative ad agency Six Inches Communication is excited to add new clients to their portfolio. These are — B. Lab, Caressaa Spa, Karcher India, QuikMart and Global Wellness Day. Except for QuikMart, all of the brands were part of a multi agency pitch.
Six Inches Communication plans to build a strong community on social media for B.Lab- a company that exists to create the fine quality hair and skin care products designed for effectiveness and simplicity catering especially to professionals. Caressaa Spa is a spa that employs a fusion of modern and ancient rituals for physical and mental wellness. The role of Six Inches Communication is to create awareness on new age wellness and to create interesting content to attract and engage the relevant audience on social media and direct them to spa locations.
Karcher India is a global provider of cleaning technology and one of the leading providers of efficient and energy saving cleaning systems. Six Inches objective is to establish and create awareness about them on social media and portray them as a premium brand in the arena of cleaning technology. For QuikMart – a Bangalore based upcoming retail chain with physical stores and online platform, Six Inches plans to solidly establish the brand before it’s launch and create buzz and hype on the launching day itself. A non-profit initiative, Global Wellness Day is a social project that is entirely volunteer run with a focus on health and wellness. The role of Six Inches Communication would be to continuously engage the community and to create and build a new audience and get more volunteers involved for the upcoming wellness day in June 2018.
Six Inches CEO Pravin Shah said “We believe in “value partnerships.” Too many agencies get carried away ‘data’ and ‘programmatic media’. I believe while these are key tools and enable decision-making, they don’t make for great ideas or contagious content. Hence, our focus is to stick to the core of big ideas and strengthen the digital strengths on User Experience design and creative ideas for digital marketing – to be an interactive web platform, an app or a social media campaign.”
MAM
Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
