MAM
Kärcher powers up ‘Make in India’ with locally-made WD 3–17L vacuum
MUMBAI: In a move that aligns sparkle with strategy, Kärcher India has unveiled the WD 3–17L, a wet-and-dry vacuum cleaner now proudly manufactured in India. The launch marks a milestone in Kärcher’s commitment to the Government of India’s “Make in India” initiative, combining global engineering with homegrown production to deliver powerful, affordable, and accessible cleaning solutions.
Available across Kärcher’s official webshop, Amazon, Flipkart, and leading retail outlets, the WD 3–17L is designed to meet the evolving needs of Indian households, from everyday spills to balcony dust and garage grime.
“Our proud German legacy of quality and reliability is now being carried forward in India,” said Kärcher India director Prashanth Srirangam. “By blending German engineering with local manufacturing, we’re ensuring greater accessibility, service support, and long-term value for customers nationwide.”
Built on Kärcher’s signature WD Series platform, the WD 3–17L features a 17-litre container, a 1000w motor, and an integrated blower function for hard-to-reach areas. Its one-piece cartridge filter allows seamless switching between wet and dry vacuuming, no filter change required. With a compact design, energy efficiency, and clever storage hooks, it’s built for homes short on space but big on cleanliness.
By localising production, Kärcher can now respond faster to seasonal demand, improve parts availability, and expand its after-sales service network across India.
A subsidiary of Alfred Kärcher SE & co KG, Kärcher India continues to lead the way in domestic and industrial cleaning technology. Under its vision 2025, the company aims to fuse innovation, sustainability, and customer focus to clean up quite literally, in one of the world’s fastest-growing markets.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
