Ad Campaigns
Simply Fresh celebrates Ganesh Chaturthi with #BappaHiBatayenge campaign
Mumbai: Simply Fresh, the flagship brand of BN Group, an edible oil manufacturer, has unveiled a heartwarming brand film that perfectly captures the festive spirit. Titled ‘Bappa Hi Batayenge’, the ad campaign beautifully captures the true essence of Ganesh Chaturthi, delivering the message that only Lord Ganesha knows how long he will stay with us. This touching film highlights the faith, devotion, and excitement that make this festival so special for millions of Indians.
Group chief marketing officer, Kiran Giradkar stated, “It’s a stark reminder that although we think we decide the duration of the guest’s stay, it’s the guest who graciously decides when to depart, after sumptuous hospitality. The campaign has a unique spin to the Sanskrit word “Atithi” that delves into a deep insight on why we celebrate this festival for various durations ranging from 1 1⁄2, 3, 5, 7 or 10 days, unlike other festivals? It’s a persistent attempt by the brand Simply Fresh that is constantly supporting fresh ideas.”
The campaign has been rolled out across multiple platforms. It beautifully captures the connection people share with their beloved ‘bappa’ and highlights this festival’s mixed emotions. The campaign effectively showcases the Indian ‘sanskriti’ and the essence of the family values system.
Through their social media posts, Simply Fresh invites everyone to use #BappaHiBatayenge with a kind message they would want to share with the world and shower everyone with Bappa’s blessings.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
